Master 4 steps for content marketing that will lead to a sale
Content marketing is one of our favorite topics to discuss at the Mequoda Daily.
Content marketing is the current face
Discovering traffic sources and new relationships with your analytics package
In yesterday’s Mequoda Daily article we discussed three tips for what to do your referring traffic.
The tips were specifically designed to
Press release guidelines for getting bloggers to respond to your PR emails
At Mequoda, not only do we get press releases sent to us on a regular basis, but we also
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at
Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value
Mequoda System Publishers use their websites to build customer loyalty and increase
The use of video online is increasing
Those among us with dreams of being film directors and documentary producers can rejoice. Well, maybe not, but the popularity behind online video content
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of
Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
Ways to generate more buzz and traffic for your website
Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords.
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
The goal of every email campaign is to get your email delivered, opened, read and converted.
Email Copywriting Tip #1 - Delivery - The first step is getting the email delivered.
Mequoda Group's leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
Texting Becoming Bigger Part of Business Communications
Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head
A different way to look at contextual ads
I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.
How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months?
When writing editorial content for a Mequoda Online Publishing & Marketing System,
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
[question]
Should it matter if the pages are unique or not?
[/question]
[answer]
Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how
Content Marketing is popular these days; here’s how to utilize it
Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because
Organize your editorial and marketing efforts with this micro-blogging platform especially for businesses
Yammer is a new(ish) social network similar to Twitter, but on the business side of the spectrum. Your
Build your Internet business model from the bottom up
Whether you are a paid website that sells products or a free website that sells advertising, your business model requires some kind
If your favorite keywords went missing, they are probably back now
Could you imagine that no one on Earth was Googling the term “angel” a few months back?
We couldn’t imagine it
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something
The first step required to accomplish anything new is believing that it is possible
We now have 44 Mequoda Systems up and running for magazine and newsletter publishers and, happily, most
Great online editors make for great online publishing
At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding
This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.
(Nationwide)---There are a variety of website archetypes that can be utilized
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen
This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.
(Nationwide)---Paying attention to search engine optimization is the difference between
Online advertising revenue is going up and these two tips will help your online advertising strategy
With advertising sales dropping in the world of traditional print, publishers have turned to the
Subscription websites are gaining in popularity and this free podcast goes over different subscription website archetypes
Download a free digital copy of the Mequoda Digital Media Podcast: An Introduction to Subscription
A free downloadable PDF from Google that gives background on Search Engine Optimization
It’s great getting information directly from the source, especially when its valuable information.
Search engine optimization continues to be
Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you?
If you tune in to the Mequoda Daily often, and I hope you
