How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand
Successfully licensing products will generate growth for your online content-based business
In the Mequoda Daily yesterday, we discussed ways of generating revenue with content licensing opportunities and three goals for the
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content
(Nationwide)---The Internet
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using
Content marketing has become a token of
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
Tips for building your email list with a more effective website
Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors
SEO Campaign Management 2011 will contain all you need to know about the RCLP
In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).
They
This free report from Mequoda Group discusses the content marketing strategy that successful online publishers and content marketers are using
(Nationwide)---Studies have shown that content marketing is going to be a
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
This free report from Mequoda Group discusses how online publishers can begin building subscription websites
(Nationwide)---There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
The Keyword Universe as a focal point for SEO campaign management
In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.
If you had time to read
Use the Mequoda Key Metrics Dashboard to track operating statistics.
Business management guru Peter Drucker said it first more than 50 years ago. You can't manage what you don't measure.
Today there
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search
A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and
A valuable checklist for SEO campaign management
How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
What is an application website and what makes it a subscription website archetype?
While there is no single model for a Subscription Website, an application website is typically software based and
Redefine working relationships for the benefit of all stakeholders.
In a Mequoda System, a publishing company’s owners, managers, and employees all share information, authority and responsibility in a symbiotic relationship that
As we head into 2011, what will be important to content marketers?
In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing
Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.
SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was
Suggestions for better landing pages
Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.
However, as time
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer
Landing page optimization tips for the holiday season
If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is
Have a plan for implementing your database marketing strategy.
I don’t know why you chose a career in publishing, but for me, it has been my mission and my passion. I
Your answer should be a free email newsletter, yes free
Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After
‘Ambassador’ Strategy Pays Off for McLarney
If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw
What to do if you are concerned with your website’s bounce rate
In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.
How to turn your 404 page into a basic internet marketing landing page
Ever think about how to spruce up your 404 page? How about not just sprucing it up, but
How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
Target your keywords, inform audiences and do so in style
Download a free digital copy of our SEO Press Release Guidelines white paper now
The press release will never be the same.
The
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
A Mequoda Content Marketing System depends on building user relationships that begin with email capture.
In 2011, more than ever before in the history of publishing, the database is king.
Building user
