Don't be so needy - if someone on your email marketing list wants to go, let them go
When you are selling a subscription website, one of the most highly practiced
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
Using the A Method to find the best candidates
Hiring new employees is typically one of two things – incredibly satisfying or completely disastrous.
All hiring managers want the experience to be
Streamline your audience development process with these must-have editorial management tools
When you're writing content that you know like the back of your hand, being a daily online editor seems like
Discover an array of future events that help build digital skills
The need for new skills has emerged for online editors, marketers and publishers in 2011.
Success in the digital future belongs
Discover the types of attendees that can be found at our Mequoda Summits
Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than
How wisely are you spending your time on Twitter?
Publishers and editors alike want time on social media to be spent properly.
Many publishers have seen how helpful social media can be
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
Tips for getting listed and finding relevant lists on Twitter
In yesterday’s Mequoda Daily, we discussed the power of using Twitter Lists.
In summation, the main reason for using Twitter Lists is
6 tips why Twitter Lists are valuable to social network users
Creating lists on Twitter helps users become more focused with their activities on the social network.
Have you started using Twitter
Increase website traffic by using this handy tool to start Twitter conversations
As always, I've been researching new social media productivity tools that publishers can use to spend less time and
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
Capitol Information Group succeeds with the leadership of Phil Ash
Phil Ash, publisher at Capitol Information Group, Inc. supplies his audience with investment information and advice with Investing Daily. He also
Are your Twitter efforts focused in the right place?
Twitter is a no-brainer for publishers, if they are using it correctly.
What is your Twitter strategy? Professionals should not just be using
Make your blogging more efficient and enjoyable with these four blogging resources
Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main
Our SEO Press Release Guidelines Free Report will help you create and distribute search engine optimized press releases
Download a FREE digital copy of our SEO Press Release Guidelines now
I learned
The sixth principle of content marketing focuses on the need to work towards the same goal
In yesterday’s Mequoda Daily, I discussed six elements of a webmaster’s job description.
Knowing those job
A little SEO analysis on Google's Panda update
Google's Panda update is pretty robust. As always, they're telling folks to "write good content and they will come". However, we can only
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
[question]
What are the six types of online partnerships?
[/question]
[answer]
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market
Tips from Jeanne Jennings, Email Marketing Consultant, at the Mequoda Summit West 2011
For all the naysayers out there, no, email is not dead.
In fact, it offers the highest ROI of
Carl Kravetz, publisher of Vida y Salud, discusses five online partnerships for success in today’s Building Online Partnerships webinar
Life is like riding a bicycle. To keep your balance you must
Suggestions from the Headline Writing Workshop at the Mequoda Summit West 2011
Last week’s Headline Writing Workshop at the Mequoda Summit West 2011 was a great course to learn new headline
Carl Kravetz, publisher of Vida y Salud, discusses how he’s been able to develop content partnerships
I recently had the opportunity to sit down with Carl Kravetz, publisher of Vida y
The top five results from our survey on creating the perfect digital magazine
Yesterday, at the Mequoda Summit West 2011, we discussed the results from our survey on creating the perfect
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great
How to Get Targeted Website Traffic with a Keyword Strategy - and Like It!
Whenever you get together with a group of editors from several different publications, you'll always find yourself
Join me for our Content Marketing Strategy Workshop in New York City on June 21st
In yesterday’s Mequoda Daily, I shared two great press release examples and five press release guidelines.
Using
Google joins the realm of socialization
How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable
Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements
In yesterday’s Mequoda Daily, we discussed six online tools that can be used
The Mequoda Summit West 2011 kicks off Tuesday, April 5th – Will you be there?
Register now for the Mequoda Summit West 2011 or miss out on a multi-day conference
Our Headline Writing Workshop at the Mequoda Summit West 2011 will supply you with tips for becoming a better blogger, editor and copywriter
In the Mequoda Daily yesterday, I discussed how
Are you harnessing the power of your audience?
If you were to brainstorm all the words that describe a product of yours, do you think your audience members would think of
5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great
Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
All through college and a year
Characteristics of the perfect digital magazine will be discussed at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I shared seven facts about digital magazine publishing from the MPA
Jim Boykin, CEO and Founder of We Build Pages shares Internet marketing and audience development tools
Backlinks help to build credibility for your website.
As it’s been said many times before, content
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
Discover 7 principles of content marketing that make up a successful content marketing strategy
In the Mequoda Daily yesterday, we discussed four reasons why content marketing efforts fail.
If you haven’t been
