Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
How are you monitoring the sales of your products?
Knowing which products generate the most revenue helps you optimize your content strategy while dictating the future creation of new products. Especially
The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you provide content on? In order to develop new
Research into the investing market shows how major financial institutions are creating direct relationships with website visitors
While compiling the Mequoda 500 study – a detailed look at the content models
Many niche, special-interest publishers have been focusing on customer relationships for years. There’s a passion behind the content shared by publisher and consumer alike. Plus, publishers realized building relationships directly
Adwords is a cost-effective paid marketing solution used to buy traffic on the keyword phrases your audience is searching.
Some online businesses use Adwords to strictly sell products. I’m sure you
What Google+ will and won't do for online publishers
It's not exactly safe to say that using a Google network does anything for your SEO status. In fact, I've seen blogs
If your best friend suddenly got a facelift and became a Buddhist monk, you'd still love him right? He wouldn't quite look the same, and he might act differently, but
Zinio is a valuable tool for digital publishers because they’ve taken the reading experience to a new level.
According to the Zinio website, “Zinio provides the ability to shop for,
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
Discover the nine deadly membership website mistakes when you download this new free report from Mequoda Group
Download your free copy of Membership Website Strategy: 9 Deadly Membership Website Mistakes &
Providing related posts to your audience members helps them find more of the content they are interested in while becoming more familiar with your writers and the breadth of your
11 tips for writing holiday themed emails
The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.
If you’re retailing this holiday season, be aware
You don’t have to meet us in New York City to receive our valuable training services...we can come to you.
If you and your team desire to learn more effective ways
Email correspondence is an important part of your audience pyramid. It resides in the second tier – referred to as Subscribers – right above website visitors.
The Visitor tier accounts
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web
Why product, price, and offer have never been more important
The rush to create and sell digital information products is leaving a lot of money on the table. While I believe
Appease your audience with enhanced usability
Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful
Modeling your website modeled after successful content producers in your market
If your website is getting created, or you’re working on a redesign, what parameters will it follow?
In order to
What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?
Without
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
The need for proper interaction between website programs
According to PC Magazine, an Application Programming Interface (API) is used to “communicate with an operating system or some other control program such
Do you ever find great blog content that you want your friends or colleagues to see? Savvy publishers enable their readers to easily share content via email because it means
Some niche media publishers are charging up to $150 per M for Tweets
While I know many writers, editors and publishers who use their Tweets to promote their own blogs, books,
Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.
This plug-in works by displaying a series of customizable social media
Twitter has become a micropublishing site of great value to niche publishers. It’s best used for building relationships, facilitating conversations and finding people interested in your topics.
Many online business
Comments update your content to users and search engines alike
Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often
Publishers, learn to make one of the most important decisions associated with bringing your content online
Choosing a content management system can be a daunting process, especially for traditional print publishers
Before diving into a new online business project fully, it’s important to make assumptions in order to make your business model work
Revenue is one main assumption you will have to
Getting 100 or 1,000 likes on an article is pretty exciting. What's not exciting is when people post your article on their Facebook wall, and the image that Facebook chooses
An efficient option for retailing through WordPress websites
Think of the top online retailers…Amazon and Overstock come to my mind immediately. The reason I mention this is due to the ease
What business model will you rely on to generate revenue?
Are you new to the world of online business? A different approach is needed that many executives are unfamiliar with, as
Make your WordPress content management system's email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For
A variety of external sources will help your system perform better
Regardless of your business model, there are some external system options that will help you monitor the health of your
Are you wasting time with email marketing? 50% of Digital Natives might say yes
If you've been following the Occupy Wall Street protests, you might be shaking in your boots about
What's one way to make it perfectly effortless for the social-savvy users of the universe to comment on your blog? By making it Facebook-friendly of course! All cheesiness aside, this
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
Do you know how your audience members got to your website?
Do they arrive at your site through a specific promotion you ran, an email forwarded by an existing member or
Developing a retail network in more important than ever, and potentially easier than ever
Having digital counterparts always for quicker business processes, which help both the publisher and consumer.
The best part
The tablet era continues to make waves in content consumption
Since the release of the iPad in 2010, publishers envisioned a new world where they content could live digitally.
There were hopes
This featured WordPress plug-in will help reduce the amount of spam on your website
As the Askimet website asks, “Are you tired of comment spam?” If you are, and you run
Content marketers and online editors should not forget the importance of being found in search engines
The Mequoda Bootcamp now incorporates three workshops, including the SEO Targeting workshop which helps you
