Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.
In 2012, here are a few
What is the top of your audience pyramid?
At the bottom you obviously have your website, and the casual one-time visitors that land on it.
Above them you have subscribing members;
Have you discovered actionable strategies for Facebook and Twitter? Are you able to create blog posts optimized for search engines?
These strategies have become an organic marketer’s dream as they
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content
Hundreds of millions of tablet devices are expected to be in the market within the next few years.
Those expected numbers will create a large consumer base; especially since tablet owners
There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings.
Why
Do you know how much attention an active, engaging social media strategy deserves? The numbers suggested by social media specialists may surprise you…
However, the associated time, when assigned by people
How do you add new keyword tags into your WordPress system?
Some operators are able to do it manually as they don’t add many keyword phrases at once.
However, for online
Are you sending email marketing campaigns at the right times?
Email marketers have a few campaign approaches.
They can send to their entire file as a bulk email. This is typically done
We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices
How do you stay knowledgeable about the latest trends that affect your business and your audience?
Some might answer this by citing the websites they visit often for up-to-date information. And
As the Internet grows, more strategies for building email circulation develop.
These strategies are either internal or external, meaning they are executed on your site or away from it. All
Not all email service providers (ESP) are created equal, and in order to handle massive campaigns, list segmentations, customer support and white-listing services, you need to be using a tier-one
Sending an email of assistance to users in need is a great way to improve your relationship with audience members.
If you’ve ever forgotten a password to login somewhere online,
The Internet has changed how media is consumed. This is especially true for Digital Native - people who have grown up with the Internet in their lives.
How do the
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place
This segment from the Digital Native Survey reinforces the power of the Internet
How many hours do you spend on the Internet each day? This is the question asked to our
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Your content marketing system requires different types of content at launch than post launch
Prior to launch, all of the following types of content should be loaded so your system can
This clip from our Digital Native Survey incorporates answers to two questions about consuming information and communicating. The first question is: "How do you get your news the most?"
It's interesting
Industries that change rapidly, or grow suddenly, are often areas of great consideration. Business owners want to take advantage of the industry’s positive opportunities while they have the best chance
The Niche Magazine Conference will take place in Nashville, TN this coming February. Don Nicholas, Mequoda Group’s CEO, attended a Niche Media conference earlier this year, was impressed and offered
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
More Twitter marketing opportunities arise as Twitter gets a big facelift
Twitter is somewhat quietly rolling out a lot of changes to the site and their platform that directly impacts the
Our Digital Native Survey highlights the important information that affects the habits of publishers and online business owners.
Have you ever wondered if your media brand is set up to
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
Regardless of how people arrive at your website, your overall goal should be to keep them there with great content, get them registered as an email receiving subscriber and turn
The design of your online store is crucial to selling products. It needs to be clean and easy to navigate or potential customers are likely to get frustrated and leave.
Consider this scenario: Your email sends audience members back to your blog. They read the article and completely love it. What happens then?
In some instances they may bookmark the article.
You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, "one of [YouTube's] most ambitious
Managing website activity can be a large task. For WordPress websites, the Role Manager Plug-in helps operators control the roles and capabilities of their users. Using this plug-in helps you
Alignment is a relevant aspect of operating a professional blog. If you are attracting traffic to your website through specific keywords, don’t you want those visitors to stay longer and
Utilizing an image service can enhance your written content – do you know your options?
It certainly does not hurt to incorporate images into your blog posts. Visual accompaniments help keep
Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could
Choosing the email service provider (ESP) for your business is a more difficult task than many people would think.
For instance, what do the potential ESPs have to offer your business?
There are three ways for someone to get an article you've posted in their feed. First, they're a fan and they see it when you post the article. Second, a
Enhance customer experience by asking for their opinion
Having best practices for survey functionality helps you effectively communicate with your audience.
In addition to having analytics show you the keyword phrases
Being subscriber-centric puts a focus on your level of direct interaction
What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can
Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change
For years, Google has been a major partner for content publishers. Google’s mission
A 7-step guide to the keyword universe
The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a
