Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions
Email list building is a main thought for digital publishers. Email allows for
According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that "revenue increased, in part because it served up 42 percent more
This is an important week for all the potential attendees of the Mequoda Summit West 2012. This Friday, March 16th, is the day our early bird pricing expires. If you
After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of
For some digital publishers, social media is all about impressions
If you had to choose between Facebook and Twitter for your digital publication, which would you choose?
It’s a tough question because
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
There are dozens of WordPress plug-ins that can transform the functionality and efficiency of your website
WordPress is the system we’ve used to build client’s websites with.
If you’ve been looking, it’s
Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff.
However, to succeed in
When social conversations are the norm online, you need to be harnessing them properly.
If your audience is inclined to share their time with you via social media, you need to
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all.
Beyond the initial need to
A customized WordPress plug-in helps facilitate email reward programs
How are you tracking the transactions that take place through your website?
You obviously need to be doing so to make a
Lifecycle email marketing begins with clear segmentation
After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email
Mequoda Summit West 2012 provides SEO Imperatives and Insights as a Master Class
This April’s Mequoda Summit West 2012 may prove to be the best yet because of its advanced curriculum.
This
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands
You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation
Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.
Contextually, how would you define a well-crafted email newsletter?
Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related
60+ hours of educational webinars await you on-demand
The education process has come a long way in a short time. Remember the days when going to a class or a library
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Are you looking to quit your job and start a new online business?
Content management systems saved the lives of content publishers.
OK, maybe not literally, but content management systems help greatly.
Using plug-ins to help increase data tracking
Envision this scenario: You recently turned evergreen content into digital products; some are purely text-based and a few are special editions that include brief
Mequoda Alumni, what are your most memorable parts of past Summits?
It’s hard to choose the most memorable moment from past Mequoda Summits; there are just too many options to pick
Which products sell the best?
This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.
We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have
What do advertisers want that you can provide?
Having a website that generates a significant amount of website traffic is ideal, however it’s not always at the top of priorities for
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
If you’re a regular Mequoda Daily reader, you already know that attaining (and holding) a high Google ranking isn’t easy. Of course, the Mequoda system gives you an edge in
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations
One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.
The session was 41 Ways to Build Email Circulation, and I, like many of the
Some businesses have social media marketers, and others have social media rockstars. If you have a rockstar, you know it, they know, and you probably don't have any trouble on
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Are you looking to make groundbreaking changes in 2012?
An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others
We've written several times lately about how to rock at social media and how a little automation can cut a significant amount of time from your daily social media duties.
Five fun facts about the Apple iPad and digital magazines
When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It
Special Reports Highlight New SIPA Website
The new SIPA website houses a treasure trove of information on the industry. One of the best sections is the Resources where the Specialized
In only 12 lessons, you can grasp the process of writing for search engines.
By now, the question, “why should I write for search engines?” isn’t asked as much as it
