Increasing engagement with your Facebook page
The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
With
Writing a great tweet is like writing a great email headline. You have 140 characters to get someone to read your headline and click the link you've provided. Using a
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets
As editors of a marketing blog, it'd be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we "do all our own stunts" as
Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you
When I first became the Managing Editor of Mequoda Daily, I wasn’t very familiar with optimizing images. However, I learned quickly, and realized how important it can be to
When the iPad was originally released, it marked the beginning of the tablet competition. Since that time, other devices have reached the market, including Kindle, Nook, and Android-powered tablets.
Today, we
Before diving down into the changes behind the digital revolution, you need to understand the foundation of it. There are fundamental decisions that need to be conceptualized, then planned out.
There is often news to share relating to the digital publishing environment
From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers
Two weeks ago at the Mequoda Summit, there were more iPads floating around than there were laptops. It was only a couple years ago that our New Media Producer Patrick
Is it worth the investment to be a premium member of HootSuite?
At the Mequoda Summit West 2012 in Colorado, we listed HootSuite as a helpful social media tool for digital
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
Order this new, 90-minute webinar on demand and experience a line-by-line look at a business plan template responsible for generating millions of dollars.
The lifecycle email triangle is utilized by these three brands to entice further engagement
Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.
John Bolton, group publisher
Auditing your SEO data with tips from Mequoda Summit West 2012
Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without
We love to share our own experiences at Mequoda Summits. It is our program after all, and we’ve designed it to share experiences, both positive and negative, with our clients
Measurement needs to remain as a central part of online business development
The Mequoda Summit West 2012 kicked off yesterday in Lakewood, CO. The day was full of insight from an
If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
Tips for getting the most from your Pinterest experience
Content creators and content consumers ran to Pinterest earlier this year, and although the growth is reportedly slowing, the social site has
The Mequoda Summit West 2012 features a Master Class dedicated to revenue generation
Generating revenue is always on the minds of CEOs, investors, and managers, but their thought process may not
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
Audience development is a main focus of this live event, with dozens of tips and case studies offered
Audience development is rampant online, but which strategies are right for your brand?
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of
Do you have high quality content to attract and convert users?
We don’t genuinely think Google will make changes to their GoogleBot that will penalize white hat SEO, even after Matt
3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!”
Simple tips for adding links on your YouTube channel
Your YouTube channel isn’t only for presenting video content. It is another extension of your brand and should be designed to send
How are you driving engagement on your Facebook page?
If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread
Live events, webinars, and white papers provide email marketing insight
Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than
