A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in
So, you're the keyword checker in your publishing company. Maybe you're the editor, who writes blog posts and optimizes them for the web. Or maybe you're the analyst who compiles
Do you know what your F.U.Q.s are?
No, I didn't just swear at you, F.U.Q. stands for "Frequently Unasked Questions."
Your F.U.Q.s are the questions that someone may never ask you. A
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have
Where there’s a search engine, copywriting must follow
Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to
Join us Dec. 4 for Writing Breakthrough Sales Letters and receive a template you can use for creating killer direct response copy
It’s called copywriting for a reason!
All of the best
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the
Good website copywriting doesn’t grow on trees*
I spent years perfecting the art of making my words reader-friendly, clear and informative.
Then I had children, who went to high school and college,
… as long as you answer the million-dollar question
What’s in it for me?
This is more than just a popular refrain among toddlers and politicians. This is the question you must
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Join us on Nov. 6 for Designing Media Websites that Work so you can improve the state of your website
Your media website must include certain components or you'll fail to
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences
If you don't take your organization to the next
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Updated speakers, topics and roundtables for the Audience Development Summit 2012 – come on down!
No event is ever perfect, but we’re trying our best to achieve that for the upcoming
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
The Mequoda Summit West 2012 highlights some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced
Do not forget the power of blockbuster SEO posts in 2012
We’ve discussed blockbuster posts before.
In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012
The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
Your editorial guide to making work days a little shorter
So you're the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
Can you afford to miss priceless insight from successful publishing professionals?
If you want to attend the Audience Development Summit 2012 at the lowest possible price, you must reserve your seat
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty
