23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print -- by 2020, 65% of all U.S. Adult Internet users will feel the
Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it'll happen within the next seven years.
And that judgement isn't even based
As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites:
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have
I'm a big fan of planning.
And I believe that your website is a reflection of your entire business and business model.
A visitor to your website should quickly be able to
If an email gets sent to an inbox and lands in the junkbox, does it make a sound?
Emails not getting delivered once in a while is typically an anomaly, but...
Have
How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
Don thought it would be fun to write a post that "explains our methodology for quantifying an uber market."
Do you know what that means? To quantify an uber market?
Thankfully I
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Now’s the time to plan for tablet and smartphone email platforms
Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are
Stay focused, be quick, and write well
The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix.
It
Three issues on the functionality and design of digital magazines
There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
Best blog names contain a keyword phrase
One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.
This is
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing
It might be true that some sites are "winning" the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
Link building in itself is sort of black hat. You're putting in effort to create inbound links that weren't created organically.
But as marketers, you have a duty to pay attention
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from
Can your email management system do all this?
A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept
When it comes to SEM, publishers are very, very special
There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One
