Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in
If you think email is dying, you're just doing it wrong.
You're a superhero. You've got the villain right where you want him. You'll save the world, rid it forever of
For the longest time, Google was the main algorithm on our minds. We'd write blog posts, optimize them the best we could, and then hope and pray to the Internet
Bayou City wins Best Niche Start-up Award
We couldn’t be prouder of our client, Bayou City, for their recent recognition by Niche Media. We’ve helped with hundreds of launches over past
Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of
It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are
Digital publishing is booming for both digital natives and digital retreads (as Don calls legacy publishers). But there's still work to do, and thank goodness for that because Mequoda still
Today we bring you another installment in our ongoing magazine pricing series, What Big Publishers Are Doing Wrong.
OK, it’s not really a series. But lately we’ve been taking up the
Crain's New York recently had a chat with President of Condé Nast Bob Sauerberg to talk magazine subscription pricing.
The conversation is so Mequoda that you'd think they were discussing
It’s all good until you see that money still lying on the table.
That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design,
Clout is defined as, "influence or power, esp. in politics or business." As in, "I knew he carried a lot of clout" or "her clout in the business world".
Klout is
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
One of the most successful subscription websites in the world is The Economist, where the venerable news publication posts dozens of news articles every day, unique visitors from the US
“So what exactly does Mequoda Group do for a living?” people ask us.
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide.
And when it comes to Farm Progress, we’re talking serious legacy publishing – a
Field & Stream gets it right the second time
If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
Google Authorship is Google's new way of helping their algorithm figure out who is most credible on the web. Naturally, you need to have a Google+ profile in order to
The “World’s Largest Circulation Biblical Archaeology Magazine,” as Biblical Archaeology Review (BAR) bills itself, lives in a small niche, parented by a nonprofit organization. It’s dedicated to studying the oldest
January 31, 2014 - BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the
TheLadders.com, Match.com and SSWUG.org utilize membership subscription websites to properly serve their audiences
The membership subscription website archetype is a very complicated model. It may be structured as a pure-play site,
More than 30 years ago, Tom Vick, Executive Editor and CEO of Natural Health Advisory, first discovered that a common ailment he was suffering from, allergies, could be helped significantly
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
January 10, 2014 - BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has
There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.
This 30-year-old magazine was launched by a group
Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1
Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.
The popularity surrounding subscription websites stems from the fact that
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup
From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.
Bayoucitynetwork.com launched in early November, exactly one year after it was born
When we first heard about Google’s new Play Newsstand for Android devices … we were underwhelmed.
“Ah,” we thought, “Google is about to prove once again that they may understand search,
At last.
We’ve noted here that it seemed simply astounding that a publisher with the vast resources of Time Inc. was putting out a blurry product. TIME magazine – granddaddy of
Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are,
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of
One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become
As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
If there's one thing that Mequoda folks have in common, it's a powerful promotional email template that we call the circulation-builder, or circ-builder.
As a publisher, you might assume that this
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for
