As of January 1, the total number of paid and free Apple Newsstand publishing titles had jumped to 14,536, up from 11,000 at the beginning of 2014. In spite of
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with
After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and
In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make
In case you missed this news, Adobe recently announced that its Digital Publishing Suite will no longer include Single Edition. Those who currently have the service will be able to
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
If there's one thing Mequoda is strict about, it's aligning your free content with paid products -- making sure that for every free topic you write about, there's a paid
In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new best practice
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
Use these 13 best website design tools when designing a website
The most important goal when designing a website is to figure out the main funnel that gets a visitor to
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has
I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its
In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and
Screen Shot 2014-07-27 at 11.29.02 AM
Among Bhumika Dadbhawala's three tips for effective cross-device – or, as Mequoda Members know it, multiplatform – publishing is the ability to retarget for advertisers
Publishers like New York Magazine and Business Insider are finding out what Mequoda Members have known for a while: Updating and repackaging content is a strong strategy.
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.
Nutrition Action will present its Secrets of the Healthy Cook webinar on Thursday, June 26, at 2pm. But unlike most webinars, this one is meant for consumers, as opposed to
ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite
The Ad Account Manager will creatively define marketing opportunities and solve marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The Ad Account Manager will
An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
A Systems Director is responsible for monitoring a website to assure it stays online, functions without flaw and assures users a rich online experience. The Systems Director may work
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
The 90-plus-page document is substantive, to say the least. It's the product of a six-month study on the part of a handpicked team tasked with navigating the Times' digital future
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
WordPress's popularity – here at Mequoda, for instance, it's far and away our favorite CMS and publishing platform, and with one-quarter of the web working with its software, we're certainly
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
