While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions
Uploading your videos to YouTube has its benefits. Your videos get indexed on the world's second largest search engine, it’s free and life is good. But what if you have
Magazine app publishing can be a volatile enterprise if you don't have the right plan in place. Mequoda Members know that you can't just throw a replica product up on
Website taxonomy needs to be clear and easy to understand so your audience members can find the information they seek. The mobile version of your website has to be even
In the digital magazine business, today's trendiest practices could be taboo tomorrow, and vice-versa. That's why it's so important to build a durable core product that's solid enough to withstand
In your email marketing system (EMS), there's a dashboard that gives you your email open rate - the percentage of users who opened an email from you. Typically 16% is
Creating strong content is fundamental to success for online publishing companies, but the work doesn't stop there. Mequoda Members know that email prowess and tech savvy can go a long
The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in
The late, great David Carr might have said it best in October of 2014: "For publishers, Facebook is a bit like that big dog galloping toward you in the park.
A look at all the different fees you might encounter when choosing digital magazine publishing software
Digital magazine publishing software comes in all forms, capabilities, and prices. In the past we've
Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website
No matter how well you're doing, you can always do better. So is your retention rate too low? Yes! If it's not 100% (it never is) then your email retention
What's up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile
For publishers, integrating a metered paywall into your subscription strategy has been on the table since at least 2011, when The New York Times took the plunge and not only
Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you
Consumers love digital magazines, while publishers proceed with very different strategies
Four years after Apple introduced the iPad and a floundering magazine industry latched on for dear life, consumers value digital
Here's the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We're here
Digital events are quickly becoming a highly profitable Internet Business Model
The Mequoda Research Group has identified nine methods used by successful publishers for making money online:
The 9 Online Content Business
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his
Don’t overlook this powerful revenue stream
When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace
Do you have any super-subscribers? A recent report in Capital New York explores the idea of digital magazine subscriptions enhanced for your most loyal readers, citing brands like People and
Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don't often ask the question of
Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out
First in our series on Twitter Audits, we defined a Twitter Audit, including what one looks like, and then we talked about how to get the information that will beef
The MPA's annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500,
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
The Economist Intelligence Unit recently released "The Rise of the Marketer: Driving Engagement, Experience and Revenue," a new report that hones in on 2015 marketing trends for companies hoping to
Mequoda Gold Members and every reader of this blog know me as a publishing consultant, journalist and blogger. Now I’m thrilled to introduce to you: Don Nicholas, novelist.
No, it’s
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
BOSTON, MA, January 30, 2015 – Don Nicholas, a journalist-turned-publishing consultant-turned novelist, has just published his first novel, Homecoming, a mystery inspired by many of his favorite writers and characters
No matter how many website awards there are out there, no one website could ever win the battle for best website design of all, because there are so many factors
One of the more popular paid subscription website models that Mequoda has identified is the paid membership website. Unlike some of the other models, it’s user-driven and content-based, and its
One service that we offer to our gold member clients, that is often part of the ongoing process of keeping publishers on task, is performing social media audits. This process
Digital magazines comprise the whole ecosystem of paperless magazines.
If a story can be read digitally, it's a digital magazine. It doesn't matter if it's read on the web, or a
With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple
There are four main principles of the Mequoda Method: Attract, Convert, Engage and Monetize.
Engagement is one of the most important steps in the process of audience development because if
Over the past few weeks, we've talked a lot about digital magazines and specifically online magazines - the online edition of a magazine in HTML format, which typically comes with
Knowing how to build a website isn't just about design, it's about the business models behind every tab
If you've read Mequoda Daily before (I hope you have!) then you know
Formulating subscription strategies is now one of the most important processes a digital publisher can undertake. It's also one of the most challenging. This week, the International News Media Association
eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.
Ev Williams' Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on
The Association of Magazine Media (MPA) released its "Top 10" magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by
Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they
'Media Shift' tackles this year's digital publishing trends with its latest predictions
While forecasting a renewed focus on content and metrics in 2015 would hardly qualify as going out on a
