Subscription website business models have evolved exponentially in just a few years
Once upon a time, there were a few different versions of subscription websites that Mequoda defined. We wrote about
There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
Use these content tests and learn how to reach more people on Facebook with your posts
There's nothing more frustrating than looking at your Facebook page, with 20,000, 30,000, 40,000 or
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
The digital revolution not only makes content more accessible; it offers additional ways to generate revenue
Have the changes in digital magazine publishing created new revenue generating opportunities for you?
Those opportunities
Google quick answers are being featured at the top of their search results pages—here's how to nail that prime spot.
Are you publishing high-quality content? If you're one of the many
A thorough look at what a complete Twitter Audit should tell you
In the past we answered the question, what is a Twitter audit and showed you the first 11-question part of
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
As websites become more and more sophisticated, the look and feel of portals has become slicker but it many cases more confusing as media companies attempt to use every trick,
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking."
Ad blocking programs are
Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
Digital media publishers and executives move at a pace months ahead of others in many professions.
Whether it's on a practical level with editorial calendars planned months in advance or with
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
There's no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its
Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model
A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly
Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different
One main advantage of multi-platform publishing is recycling content into videos.
Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are
What copywriters don’t want you to know about writing the best email subject lines
Be a thief.
If you need to write professional email subject lines that deliver high open rates, one
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Mastering mobile email marketing might sound like it's low on the list of priorities for digital magazines, but, in reality, it's rapidly emerging as one of the most pressing skills
A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you've been reading this blog long enough, you're quite familiar with the Mequoda Method
The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.
Here’s a look at our
The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.
An email welcome series designed to retain new email subscribers
Have you ever compiled a series of blog posts, and turned them into an email welcome series? Buffer just performed a
Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to
The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an
The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as
We're not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there's room for print in multi-platform publishing; while Mequoda Members approach us
Email campaign strategy has emerged as a crucial component of multi-platform publishing, even as wrong-headed observers have pronounced it DOA in recent years. The Mequoda Method highly values online newsletters
How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say
App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps
Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and
With the explosive success of Serial and Slate's Panoply, podcast publishing has emerged as a viable – and, more to the point, profitable – option for digital magazines. Audio content
Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You
If we had to pick two words to describe the Mequoda Method, the first would be "multi-platform," which, as Don wrote recently, is the new normal for digital magazines years
Creating a robust editorial schedule for your blog isn't only about making sure that your categories are getting published in regularly. It's also not about fulfilling the need of all
Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines
Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but
Throughout the week, we've released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on
