Tag: mequoda

Don't make your multiplatform content live on islands by themselves Let's say you have plenty of website traffic. Audience development is no problem for you. Your SEO boots are laced up  

Please hurry! Your Early Bird price ends at midnight tonight Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight. Perhaps you noted our earlier emails  

A visual website architecture map to show how we get from attraction to monetization When we talk about our signature ACEM methodology (Attract, Capture, Engage, and Monetize) it's easy to stop  

As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more  

Searchers will snooze right through your listing in Google if you don't pep up boring old SEO headlines SEO doesn't need to be the killer of headlines, but those who adore  

At the beginning of your roadmap, this magazine platform should come first, even before an app. Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:  

The answers will surprise you At Mequoda, we’re deeply opposed to guessing. That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it  

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand  

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,  

Checking out the latest publishing analytics news from all data points Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,  

Put down the sunscreen and register before summer fever sets in So, look, I know you're headed on vacation in the next week or so, but we have an early bird  

When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days! Being a magazine marketer is fun,  

Mequoda wants no publisher to be left behind I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make  

What most publishers of niche magazines don't realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.  

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing Last year, TIME's print  

Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced  

This certified Mequoda Master will step into Ed Coburn’s shoes We’ve come a very long way since 2013. Back in the day, Mequoda was a modest 15-person organization, with one lead consultant  

If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate The journey involves everything from creating a  

The sacred elements of any best-practice online magazine business model Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the  

Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.? We've watched with fascination their efforts to not only stay relevant and viable, but also to  

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap  

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct  

Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in The beauty of the digital era in publishing is that it doesn’t just give you a new  

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,  

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.  

I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda  

For regional magazines and niche publishers, video monetization is even more of a priority Video monetization represents one of the great opportunities of the next five years for digital publishers, but  

Set up your marketing based on data and continual improvement to reap big profits One thing that troubles publishers who are planning to make the move to multiplatform publishing is how  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms When I first started working at Mequoda almost 10 years ago, we wrote a lot  

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

Whether they are best practices for running an online business or best practices for sailing, there is always something to be learned from others I’ve been asked many times, “what is  

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time. But, like any  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring  

A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the  

All SEO keywords are not equally important—volume and competition matter! The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by  

Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful. Mequoda says: Not if we have anything to say about it. There’s a better  

While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team Ideal Candidate: 10+ Years managing a multiplatform media business with full top line and  

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS  

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still  

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more Can association magazines transcend membership readers to engage in some serious audience development?  

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers? As the digital publishing market has grown and changed, selling ad space has only become  

Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert  

Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right. Print media publishing is a challenge, too, and it still  

Three years ago, Nielsen published an article that predicted "multi-screen [advertising] campaigns will be very important in three years." Multi-screen advertising, which a more common term in television advertising,  

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management