Tag: mequoda

Since Mequoda's inception, we've helped create 14 publishing superstars. We're looking for the 15th. And the 16th, and the 17th ... Wondering if you're the kind of publisher we're looking for?  

Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again If there's one thing you might know about us, it's that we think publishers should  

How we're adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner It had been awhile since Google played around with its search algorithms, so  

How to make money with video on your own subscription website and beyond Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills  

What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready. As publishers have struggled with print revenues during the last 10 years,  

As many of you may have noticed, changes have come to your Google Visibility Report. It had been awhile since Google played around with its search algorithms, so we all knew  

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others Make money by giving content away. That statement sounds odd to many people in publishing  

How to make the most of your magazine portal every day with the tools you have in front of you Every magazine publisher should have a free portal. It's the backbone  

If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym  

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of  

Publishers require a marketing automation system that works in tandem with a highly efficient content management system In the last decade, marketing automation has become a hot topic for niche publishers.  

If you teach editors to write evergreen content, you'll have a larger, more useful catalog down the road. A friend of mine works at MIT developing interactive online courses, and one  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we? Last week, after over a year of grueling controversy and debate, the US named Donald  

As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results Page speed is at the top of everyone's minds  

If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model. In 2016, sponsored content, branded content, and native content  

It’s a simple thing, but it can have a huge impact. Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview  

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events As Lucia Moses at Digiday put it, "In the quest for new sources of revenue, publishers  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard. Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their  

Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free  

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year. Every  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar. Online calendars are used by all  

Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems. In Mequoda’s history, one of our most  

A few good ways smart magazines get "small checks" in between all of the big ones from major sponsorships. The more space you have on your website, the better. You already  

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the  

Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.  

Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform publishers –  

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

Some rockstar publishers would like a word with you … The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of  

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub If you are a magazine publisher, it behooves you to remember what makes the  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and  

The classified content business model is the modern day equivalent of what used to appear in the back of many newspapers and B2B magazines Listings for products, services, and jobs are  

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website  

Audience development is one of those terms that many people instinctively understand, but usually underestimate Although media professionals have worked in audience development for years, most have not bothered to define all the things  

Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships If you have children, or even when you were a child you remember, that no child ever  

Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to  

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs   Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on  

Part of Countryside Magazine Network's success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability  

The directory content business model is a three-fer The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not  

Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces There are seven major Audience Development models we have identified: search, social, syndication, email,  

Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook If there's one thing we know about online digital publishing,  

What we learned about the average digital magazine reader in this year's study about magazine consumption This year, like we have for the last several years, we ran a study to  

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the