Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in
When you go shopping for a new car, you're generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but
Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we
Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?
In today's Strategy Spotlight,
Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the
Maybe you've heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you've read
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
It's in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part
If your goal in life is to find out what your customers value—ask them.
To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,
What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others
Make money by giving content away.
That statement sounds odd to many people in publishing
In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
The freebie content business model is one website we build for all of our Mequoda Gold Members
Choosing your content focus is a business-critical decision, as the focus you choose pretty
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.
What most publishers of niche magazines don't realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.
This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.
Back in the day, Mequoda was a modest 15-person organization, with one lead consultant
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry
What to look for in community management systems from Haven Thread, to Simple:Press to Kunena
Forums really leverage some of the best things about the Internet. Sometimes called message boards, forums
One major benefit niche publishers have, and how to leverage it to create a more effective digital marketing plan for all of your articles.
Have you ever felt like a really
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I've personally worked with hundreds of media brands
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic
The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become
Publishers have one major thing to think about in the next couple of years. What is the future of digital content?
Ten years ago, the question might have simply been "What
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content
There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings.
Why
How do you add new keyword tags into your WordPress system?
Some operators are able to do it manually as they don’t add many keyword phrases at once.
However, for online
Sending an email of assistance to users in need is a great way to improve your relationship with audience members.
If you’ve ever forgotten a password to login somewhere online,
Alignment is a relevant aspect of operating a professional blog. If you are attracting traffic to your website through specific keywords, don’t you want those visitors to stay longer and
Appease your audience with enhanced usability
Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful
What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?
Without
Comments update your content to users and search engines alike
Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email
Stuart Hochwert, CEO of Prime Publishing, shares a successful strategy for gaining page rank
It isn’t just speculation that user generated content helps drive ranking…we’ve seen the proof.
Stuart Hochwert, CEO of
