Tag: media

Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts Digiday has recently unveiled its new website, which has been the first  

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers Digital publishers experiencing growth is a topic we love to discuss, and  

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing  

One of the lesser known, but important plugins used within your Mequoda System is a caching plugin. A caching plugin helps your site run faster, so that when a visitor  

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole Subscription websites can be a profitable endeavor for content publishers. We begin by looking at The New York Times, which  

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own. Legacy sources like direct  

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,  

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line We've already seen lots of changes from digital magazine publishers this year. Today we  

Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which  

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons A lot can be learned by trying new initiatives, especially when they are undertaken with some  

Facebook's mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search For the first time, Facebook's mobile ad network has topped Google. MediaPost  

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making  

You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S. A niche website is one that centers around a specific topic  

Multiplatform publisher news for keeping up with a changing industry We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role  

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish Enhancements to publisher websites come with new ideas for reaching and engaging audiences. We’re seeing  

Choosing good keywords and using them correctly is more than a strategy, it's a lifeline for your investment in content and can keep traffic flowing indefinitely. When you're in the business  

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications According to Rank Ranger, who has been tracking the presence of Google AMP  

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.  

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic. First,  

TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content Subscription website services develop out of necessity and a desire to develop new revenue streams.  

Do you have a solid business plan for success in multiplatform publishing? Unless you answered "You better believe it, pal!" to that question, I have another question for you. How do you  

Why is subscription revenue falling for print publishers and rising for app store subscriptions? While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.  

Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS The history books will never look back at 2016 as an uneventful year. We  

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors We begin with a look at Forbes, which has been involved in a legal battle with Honk  

New changes are coming globally for subscription websites using ad blockers Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands. As this  

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines I'll bet you didn't know there were so many types of URLs. Vanity  

Over the past two decades, the Mequoda consulting team has worked with more than 300 niche media brands to help them grow their audience, revenue and profits. Several of them  

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere) Although it might seem like we ignore the trends of print magazines unless they've fallen  

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them. When we talk about multiplatform publishing, it's easy to jump right  

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds  Subscription publishers have a lot of options when it comes to how they market their content online.  

Intent, alignment, and engagement take the stage in 2017 for audience development professionals I don't know about you, but I'm eager to see how audience development changes in 2017. Over the  

Will you prioritize upgrading the tools that will save you time, money, and your future? "You live and die by your ability to prioritize. You must focus on the most important,  

Digital magazine engagement should be top priority for publishers in 2017 If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more  

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees As a new year gets underway, some multiplatform publishers are tackling  

How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.  

This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services  We’re seeing that subscription website news takes on some interesting dimensions early  

Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink. You were  

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines Several years ago we ran a study that showed us the majority of  

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their  

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific  

Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and  

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck As a publisher, you're publishing multiple pieces of content every day. Most Mequoda  

Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times We love to report on successes in the publishing world, and what  

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently Most publishers we've talked to say social media  

Facebook Live and other live video becoming a large testing ground for brands and publishers Live video is at the front of mind for many brands and publishers. The only question  

Your magazine and newsletter content is incredibly valuable. There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When  

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in  

Native advertising becomes a focus for the Guardian According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started