More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
Great content can be hard to find. That's why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we're
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.
Precision is an important part to successful audience development. Today's news looks at some attributes that impacts this, including recent changes that can impact the strategies being used by digital
Digital publications need to take advantage of various opportunities that come around, particularly if growth and evolution is the goal. These opportunities typically involve new technology and strategies, new content,
Subscription website publishers are honing their subscription offerings to generate greater revenue and utilize the subscriber data file that they already have. This process is not new, but some of
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are
The essential core characteristics of a magazine are those that define the user experience.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,
New and evolved technologies can be an audience development manager's dream if it leads to bigger audiences.
Where are your audience development strengths and weaknesses? Today's news focuses on pertinent information
What changes in multiplatform publishing will lead to the biggest future successes? We're seeing more actions from publishers with both short-term and long-term goals in mind.
You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Digital publishing has evolved to new heights with the help of partnerships and acquisitions that lead to new offerings, opportunities, and audience exposure.
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
We're seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.
If you've ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at
The digital magazine landscape continues to grow as more brands turn focus toward digital magazines. Today we're looking at Apple, which is taking efforts to engage with digital magazine content
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all
An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and
We have recently been informed that starting Friday March 23rd there will be a change in the way that Twitter works with CoSchedule. Twitter will no longer allow users to
Spend two days with us, and you could become our next success story.
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If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
Some subscription publishers have been working on the design and functionality of their websites and services for years, in hopes of creating products that go above and beyond the competition.
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we're looking at publishers who are forging ahead with new initiatives, from acquiring
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we're looking at publishers and
Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we're looking at news of these focuses and the continued interest in data
The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like
Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Join the hundreds of publishers who have dramatically increased subscription revenue and profits using the Mequoda Method
Your opportunity to learn the strategies that are guaranteed to increase your subscription publishing revenues
Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we
Successful digital publishers are taking the opportunities around them for the betterment of their publications and websites. Today we're looking at organizations that are using website technology to advance their
Should you be trying to acquire linkless mentions?
You may have heard the phrase "linkless mentions" rolling around in social media and your email inbox over the last year or so.
We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, "The Huffington Post announced it would discontinue its
Multiplatform publishers continue to reinvent and reenvision their organizations. Today we're visiting stories from such publishers who are focusing on changes to usher in new opportunities.
The keys to magazine website design are function and familiarity, not bells and whistles.
I'm always surprised by how many publishers want to reinvent the wheel when they launch a new
