The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit
Digital advertising spending is set to increase faster in the media and entertainment industries than in any others, according to eMarketer's "The US Media and Entertainment Industries 2014: Digital Ad
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when
Stephanie Losee, managing editor at Dell Global Communications, delivered the keynote at the Content Marketing and Innovation Summit this week, and what she had to say might surprise you.
HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
The 90-plus-page document is substantive, to say the least. It's the product of a six-month study on the part of a handpicked team tasked with navigating the Times' digital future
In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Harvard's Nieman Journalism Lab recently took a look at three news services' strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and The New Republic offer
Publishers are diversifying their offerings – including licensing proprietary tech, sharing best practices and models with brands, and consulting on media operations – to both expand their own reach and
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Women's Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than
If you follow @esquire on Twitter, you might be wondering why the account of perhaps the most popular men's magazine on the planet is all but dormant. You might also
Conversant has released a report stating a resounding 59 percent of marketing and agency executives say that cross-device advertising is a priority for them in 2014, a percentage that fell
Evolve announced recently that it will offer Nielsen Online Campaign ratings with the social video ads dotting its roster of enthusiast magazines. The move makes it the first company to
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
The pioneering auction site is now placing its bid on publishing, The Atlantic reports. In October of 2013, eBay launched a hiring hunt for writers, editors, and curators and started
After laying off two-thirds of its editorial staff in 2012 to adopt a community publishing model – more a philosophical move than a financial one – Good Magazine has reversed
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
With arguably the most stylish merger in recent publishing history, Nylon Magazine will join forces with FashionIndie.com to launch a "multifplatform media company," according to Ad Week.
Tabloid publisher American Media Inc. on Monday launched its InPrint app for iPhone and iPad, allowing subscribers access to all of its magazine content. American owns the National Enquirer, Star,
Livingly Media's home décor brand Lonny has seen its numbers rise and fall, and it's currently looking to find consistent success with a new mobile platform.
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
The first trimester of 2014 saw 84 magazine launches and 187 special issues, according to Samir Husni of the University of Mississippi's Magazine Innovation Center. Launches are slightly up, and
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce "white label, branded apps for consumers,"
When it comes to pushing publishers' numbers up, Pinterest is slowly but surely catching up with Facebook and Twitter.
Digiday reports that the social media site has provided Hearst properties –
Publishers seeking more and better audience development data received a push in the right direction from Folio: recently.
NewBay Media's Meg Estevez covers why surveys are important, the frequency with which
Digiday recently converted a report from Magna Global on the outlook for programmatic advertising into five helpful charts, and the results show a strong future for the U.S. innovation that
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
In a recently released report, eMarketer surveyed digital marketers and advertisers to determine the state of mobile display advertising. Despite the expectation that mobile ad spending will increase by as
It's a great question, one publishers are frantically trying to figure out. But thanks to the social media giant's latest Newsfeed algorithm, it's more difficult than ever to unlock the
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
Now, more than ever, LinkedIn is living up to its name.
The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media,
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in
Rather than dedicating budget space to a traditional research and development department, Hearst is leading the charge among mega-publishers on decentralizing its efforts in digital innovation.
