It’s time once again to gaze into the crystal ball and set out what I think 2015 will deliver.
As someone from the ‘boomer’ generation, it appears I must now bow
“For $10,000 per issue I can create a magazine that the big boys can't produce for $250,000. Apple and Amazon have given me a distribution platform where I can compete
Social media for publishers can be a fast-moving, occasionally confusing gambit. While there's no question that integrating a social strategy will generate more readers and revenue, there are questions about
I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
No matter how many website awards there are out there, no one website could ever win the battle for best website design of all, because there are so many factors
One service that we offer to our gold member clients, that is often part of the ongoing process of keeping publishers on task, is performing social media audits. This process
Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.
With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple
Howard Mittman is emerging as Condé Nast's fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis
People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that's built to pass link juice through the website's pipeline.
The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.
There are four main principles of the Mequoda Method: Attract, Convert, Engage and Monetize.
Engagement is one of the most important steps in the process of audience development because if
Magzter, the magazine subscription site offering thousands of titles, announced the debut of Magzter Gold on Monday, January 19. The service takes "all you can read magazines" up a notch,
As a leading contributor to the New York Times "Innovation Report" that was leaked back in May of 2014, Amy O'Leary worked at the fulcrum of a push forward in
How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly "subscribe to our newsletter" box floating around the
Formulating subscription strategies is now one of the most important processes a digital publisher can undertake. It's also one of the most challenging. This week, the International News Media Association
As teachers and observers of the digital publishing revolution, we are drawn to the positive stories coming out of the digital publishing environment. We share these stories with you, because
eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.
Ev Williams' Medium – the long-form digital publishing platform that launched a couple of years back – has steadily grown in both audience and users, crossing off each item on
The Association of Magazine Media (MPA) released its "Top 10" magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by
Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they
'Media Shift' tackles this year's digital publishing trends with its latest predictions
While forecasting a renewed focus on content and metrics in 2015 would hardly qualify as going out on a
As of January 1, the total number of paid and free Apple Newsstand publishing titles had jumped to 14,536, up from 11,000 at the beginning of 2014. In spite of
Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990's but even as recently as
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
Pinterest isn’t always in the conversation of the social media platforms to target for digital publishers and marketers. Facebook and Twitter tend to lead that discussion. However, the growth of
The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to
Time Inc. is partnering with IFTTT (if this then that) with the goal of “boosting cross-channel distribution of its digital content,” according to Media Post.
How do you design your digital magazine editions? Many digital publishers took to creating replica editions of their digital magazines so a lot of attention wasn’t placed into the design
The Doctrine Magazine is launching from the UK music website Spiral Earth. This digital-only magazine was designed with the web in mind, and iOS app version secondly.
Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.
It’s important to know how display ads perform if you develop them for your digital marketing presence. Which size is the best for desktop users, and which is the best
Digital marketers are constantly trying to get the most from their digital ads. Some recent data from Google is a little disheartening to those relying on them, though.
We’ve certainly discussed the process of digital publishers using apps to share and sell magazine content. Of course, this isn’t the only way digital publishers can use apps to their
