The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends
Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will
Publishing conferences and publishing events are without question among the pillars of the Mequoda Method, so much so that we host many ourselves during the course of the year.
Events generate
In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms
When I first started working with Mequoda a decade
We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile
For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we've tackled everything from online advertising models, content recycling and
Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,
For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /
Publishers are paying more attention to social media optimization through their featured images and seeing higher reach
If you're simply choosing stock photos from a library and using them as the
They might not rival Major League Baseball's offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in
How magazine content monetization has gotten more profitable, if you publish it in the right places
Something we know from talking to niche publishers at the industry events we speak at,
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me
The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great
Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and
As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital
Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.
Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on
B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members,
Apple publishing opportunities have long served as a component of digital magazines' plans, but toward the end of Apple Newsstand's run, it became clear that the service was not actually
Another new Mequoda multiplatform publishing system is born
Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful
If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an
Each of these newsletter subscription websites illustrate how to collect and convert website visitors into paid digital subscribers
If you sell a print newsletter, considering a newsletter subscription website is a
Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:
Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in,
There's a growing trend in which media reporters are investigating why certain websites rank so well. They want to differentiate the white hat SEO from the black hat.
If foul play
Does it seem like there's been more news about native advertising trends lately? Well, that's because there has been. Sponsored content has skyrocketed in popularity, and the execution of these
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business
ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like
The best content management system for publishers doesn't stop at content or management
If you’re a publisher in business today – congratulations!
You’ve already navigated some stormy times and maybe even stabilized
With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands ... given the digital media evolution
Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.
Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you
Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that
Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that
Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that
The top digital publishers have risen – and stay – there because they're willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out
October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate
Every once in a while, we like to
