A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay
Keeping an eye on Google's changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.
Today we're looking at
Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.
We begin at Media Post, which is reporting
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
Creating strong content is fundamental to success for online publishing companies, but the work doesn't stop there. Mequoda Members know that email prowess and tech savvy can go a long
Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out
Time Inc. is partnering with IFTTT (if this then that) with the goal of “boosting cross-channel distribution of its digital content,” according to Media Post.
Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will
Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety's Marc Graser writes, "His new digital magazine
If you’re starting a new digital magazine publishing business, consider these tips
Beginning any business can be daunting. Digital magazine publishing businesses are certainly no difference, although there are tips and
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
The beauty of scheduling tweets and the love for more focused community building
One thing that the Twitter community has done so well over time is turn a simple 140 character
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone
