Tag: media companies

What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,  

Parsing publishing data has become de rigueur, but doing it well is still an elusive art. The payoff is worth it, however, when it comes to audience development, analytics, and more  

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more Magazine advertising trends may not make for the most exciting material, but they're important to  

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it  

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that? Publishers are seeing big increases and decreases  

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal  

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go  

Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines Email newsletter publishing might seem like an antiquated part of multiplatform  

Checking out the latest publishing analytics news from all data points Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,  

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital  

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision Digital magazine distribution, readership, ad views, and more are  

There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing. With all of the "ad"-versity facing the industry –  

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.  

For regional magazines and niche publishers, video monetization is even more of a priority Video monetization represents one of the great opportunities of the next five years for digital publishers, but  

What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

Monitoring the latest media trends for online-only magazines and other publishers These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing  

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts Views, visits, traffic, clicks, opens, time spent with media ... charting response  

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time. But, like any  

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good The digital publishing market moves fast,  

Publishing tech is a priority for digital magazines – but it's not as easy as just checking off a box  

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all Online advertising trends – or should we say "trend" – are  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team Ideal Candidate: 10+ Years managing a multiplatform media business with full top line and  

While there's a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try  

So you've launched your subscription website. You've determined the right price, and how you want to offer your subscription to customers, and you’re ready to think about ways to entice,  

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,  

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs Will readers pay per article to access quality content?  

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native  

How to leverage multi-channel marketing both internally and also to sell out your advertising packages The human race doesn't all live in one house, or all work at one business. We  

Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place. What we like best about this batch of  

For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus,  

The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events  

Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever. So, why hasn't  

Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers' own aggressive push  

Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all. You must pick and choose your  

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting  

If successful social media publishers can count on one thing, it's that they can count on nothing. Magazines on social media must have a social media strategy in place, but they  

If you're a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you're creating mobile apps and dedicating resources to serious  

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at  

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms When I first started working with Mequoda a decade  

The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the  

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital  

Apple publishing opportunities have long served as a component of digital magazines' plans, but toward the end of Apple Newsstand's run, it became clear that the service was not actually  

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics Much like old-school counting statistics in baseball, old-school publishing metrics like  

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you  

The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,  

Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form