Tag: measuring social media

To make a magazine online is to set out on quite a journey. It's a journey that will require comrades, and we're more than happy to join you on your  

For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue  

Digital audience development is the endgame for magazine publishing companies making the transition from traditional channels to a multiplatform strategy that will them in a position to compete in the  

Providing great, shareable content leads to developing readers as online business partners The evolution of the Internet has led to emergence of many types of marketing. Content marketing is a popular topic  

A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication  

What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media. You’re either on the bandwagon or you’re not. But as time