What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
No need to hire a developer with this new service
If you’ve held off on creating an app for your online publishing company because of the associated cost, you may be
The combination of the two will likely improve email campaigns
What makes for a successful email campaign?
Is it the email template you use? The information you provide? What about the combination
Clutter or creativity; you be the judge
Google’s advertisements are getting some enhancements as of late.
Their Product Listing Ads, which have consisted of ad image, product description and price, are now
A new way Google is working to create a quicker search experience
Ever having difficulty deciding between search results? I know I have experienced this issue.
Google premiered its new Instant Previews
And it’s currently free
Another major publication stepped into the digital age of the iPad recently.
The Washington Post has become the newest member of major publications to offer an iPad edition.
A new method of selling ad space that is interchangeable
Online advertisers are well accustomed to the CPM ad model. In this method, advertisers pay a specific amount of money per
What companies need to know about a social media strategy
It isn’t news that social media is popular. But what do companies actually know about social media?
Sure, it’s a great way
LinkedIn is getting brands more involved
LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages.
The products tab is
The holiday season is coming and mobile devices will play a big part
The specific uses of smartphones have evolved since they first hit the market. Text messaging and web browsing
Shedding some light on ‘social’ activities
Has the use of social media negatively impacted our face-to-face interactions with our fellow man/woman?
As the usage of Facebook and Twitter increase, the questions have
Communication for success
I recalled my college days today while reading an article from Mashable that discussed AIDA. This acronym, which stands for Awareness, Interest, Desire and Action, has been used
A main reason why you should focus on getting your content ranked in Google searches
The fact that Google is the most popular website and search engine on the Internet is
It’s been 6 months since the iPad was released; has it left a mark yet?
You won’t see everyone walking down the street with an iPad on an afternoon walk. However,
See how you may be able to avoid people unsubscribing from your brand’s Facebook page updates
Due to the popularity of social media, some marketers are focused on driving recommendations through
Online advertising revenue is going up and these two tips will help your online advertising strategy
With advertising sales dropping in the world of traditional print, publishers have turned to the
From small businesses to large ones, these tips can help anyone find new audiences
The Internet offers many ways to get exposure for companies. By now, many of us are familiar
Check out these statistics on Social Media sharing
Return on investment is typically on the minds of publishers. For a while, the ROI from social media was hard to determine.
Fortunately, some
For mobile device users it is
Online publishers place a great deal of focus on email with good reason. It’s a direct way to stay in contact with consumers.
Consumers in the
These statistics will interest online publishers if they aren’t already knowledgeable of them
Did you know that 44% of people are getting news from mobile devices, email, social, networks and podcast?
A few new things about the updated Facebook that you should know about
This week, there was an invite-only conference at Facebook HQ to roll out a few new features on
See how event planners are utilizing a social media strategy
It’s an amazing concept: using the digital world to enhance reality. That is what social media has done for live events
The Boston Globe is joining the digital revolution
Who’s next? The Boston Globe announced yesterday that the online version of their newspaper would be moving locations, from Boston.com to BostonGlobe.com, and
If not, you’re not alone; fortunately these methods may help
According to Sysomos, a maker of social media analysis tools, 71% of all tweets receive no reply or retweet. This information
Begin converting attention into action
There is a fine line that must be respected in the world of social media marketing. This line divides the social aspect and community access with
Coming “very shortly” to a social media strategy near you…
A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today
What search engines are doing to capture your attention; and how it benefits you
What activity do you engage in the most online? For many the answer is along the lines
Using social media to connect and build buzz around your brand
Earlier this week I wrote about content marketing for artists. I’ve heard the term DYI (Do It Yourself) for years
Mashable listed 5 winners; what do you think makes a successful social media campaign?
Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an
Developers can once again use Flash to create iPhone apps
Apple recently released new rules and guidelines for their App Store. These rules are designed to let developers know what is
The newspaper’s publisher and chairman stated it will happen, the date is to be determined
I read today on Mashable that Arthur Sulzberger Jr., the publisher and chairman of The New
3 revolutionary apps
Some technological devices are for consuming content, and others are for creating it. It’s safe to say that the iPad was created for those who want to consume
And Twitter has now officially joined the party
Twitter is a place to share and discover information in a social manner. The iPad is a device for media-rich content experiences. Seems
How media consumption barely has to be contemplated anymore
I used to search the Internet for topics I enjoyed. Sometimes I would come across the perfect piece of information. Other times
How can live streaming video content help you?
I read today on Mashable that Ustream, the live interactive broadcast platform, just redesigned their website with the hopes of making it easier
Familiarizing yourself with these digital skills will help build your audience and increase website traffic
I talk about the future quite frequently. It may get tiring to read, but it’s a
Build It Well and They Will Come, Says Amazon CEO Jeff Bezos
The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it.
—Jeff
