Thoughts on ROI for Social Media Efforts
I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should
Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md.
What was your first job out of college and how did you get into this business?
Assistant to director of research and communications, Local
There’s Gold in That Content! Manage it.
Many of us create content almost every day for our business or company—or association. But are we keeping track of that content in the
Bill Dugan, Vice President, StepByStepMarketing.com, Boston
What was your first job out of college and how did you get into this business?
My first job out of college was director of communications
Successfully licensing products will generate growth for your online content-based business
In the Mequoda Daily yesterday, we discussed ways of generating revenue with content licensing opportunities and three goals for the
Marketing to a Diverse Audience, Part 1
I wrote an article a few years ago about a newspaper in San Angelo, Texas, that scripted a series of house ads starring their
Whether on ‘Front Porch’ or in Your Own Backyard, Communities Are Rising Up
Micro-communities have received a lot of publicity lately.
Here is Robin Crumby, group managing director of Melcrum Publishing Ltd.,
OptionsHouse has an exciting opportunity for an Online Marketing Director. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented
Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate
I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround
