Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and
In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, "They Laughed When I Sat Down At the Piano,
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix
In your email marketing system (EMS), there's a dashboard that gives you your email open rate - the percentage of users who opened an email from you. Typically 16% is
Tips from a Leading Author
“Work on a computer that is disconnected from the Internet.” This is number seven on much-honored English author Zadie Smith’s 10 rules for writers. (Time magazine
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
Strategies online publishers are using or considering in modern times
Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place.
For instance, mobile’s reach is enormous and
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers!
Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.
Last Chance to Register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s Top Copywriters and let them re-write them for
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform
If you divide products into two categories—must-have and nice-to-have—newsletters fall decisively in the latter. No one needs newsletters. As Bill Bonner, founder of Agora Publishing, a large consumer newsletter publisher
