Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their
Second-time magazine subscribers may turn out to be even more profitable than they were their first time around
Peter Drucker wrote, "The most important thing in communication is to hear what
What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,
Don't leave money on the table by skipping over new multiplatform magazine revenue models
You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
Parsing publishing data has become de rigueur, but doing it well is still an elusive art.
The payoff is worth it, however, when it comes to audience development, analytics, and more
Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from
There are two types of magazine ads that successful multiplatform publishers bundle into their multiplatform rate cards. Each item on the rate card has a value associated with it. Bought
A successful multiplatform magazine requires a capable content team
What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of
Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it
Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest
At Mequoda, we talk a lot about your minimum information unit,
The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis
Is there anything more important than monetizing digital content for magazines looking to embrace
Magazine covers can make or break sales on traditional and digital newsstands – are you leveraging current subscribers for input?
I subscribe to magazines and email newsletters of magazines for dozens
Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines
So maybe you're not quite ready to launch your
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.
If you're running a digital magazine, VR, or virtual reality, is not at the forefront of your mind right now. You've got daily content concerns, tech to catch up with,
Before building out new website business models, inventory your existing content assets
Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have.
While it's true we've made our reputation with digital publishers, remember that many of them started as print publishers, and we helped them make the transition by instilling multiplatform strategy
Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption
Beyond the latest trend of kids walking into telephone poles
Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher's content, and you don't have
Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you're responsible for creating
Once pundits started waving the "print is dead"
Digital magazines can go in a million different directions with mobile app content to create apps people want, but it's no big secret that a shortcut to more downloads and
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all
Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every
By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal
Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform
As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more
Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on
At the beginning of your roadmap, this magazine platform should come first, even before an app.
Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:
The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.
That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it
The successful user-driven startups of today are the ones who offer subscription-based services. As a magazine or newsletter publisher, you know a subscription-based business takes the revenue of one product
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and
Put down the sunscreen and register before summer fever sets in
So, look, I know you're headed on vacation in the next week or so, but we have an early bird
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make
What most publishers of niche magazines don't realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content
A responsive newsletter website brings accessibility to the table
Totally unrelated to publishing, you may have heard that Patagonia recently ditched their app. If you open it, it will tell you
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
We've talked extensively about the great deal that the late Apple Newsstand – missed by some and not so much by others – offered magazines: a 30% remit to stand
Your magazine app is a platform, but it's not the most profitable digital magazine platform for passive income
Digital magazine apps are great for one huge reason: They come with a
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic
