Digital publishers buy and sell properties to enhance their brand, while packaging and distributing content in various ways to connect more easily with their audiences. Today's news looks at digital
What do you think are the essential elements of the perfect digital magazine?
If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as
2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine
As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions.
Last week we published this year's 2018 Mequoda Magazine Consumer
A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.
Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
Digital publications need to take advantage of various opportunities that come around, particularly if growth and evolution is the goal. These opportunities typically involve new technology and strategies, new content,
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are
The essential core characteristics of a magazine are those that define the user experience.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes
You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective subscribers. When you are running a six Sigma subscription marketing
The digital magazine landscape continues to grow as more brands turn focus toward digital magazines. Today we're looking at Apple, which is taking efforts to engage with digital magazine content
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and
Spend two days with us, and you could become our next success story.
http://mequoda.wistia.com/medias/x35lvq1w14?embedType=async&videoFoam=true&videoWidth=600
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
Back in 2014, we partnered with Prime Publishing to launch America’s first web magazine. Since then we’ve launched more than a dozen and have learned a lot. Prime’s web magazine,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate
Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we're looking at publishers who are forging ahead with new initiatives, from acquiring
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of
Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we're looking at news of these focuses and the continued interest in data
In two of our recent executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we
It's not surprising to see some changes taking place for the digital publishers at Hearst, as it makes Rodale part of its own. However, that's not the only news of
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.
In today's Strategy Spotlight,
How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?
In today's Strategy Spotlight,
You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
Hearst, Vanity Fair, and Porter Magazine are multiplatform publishing organizations bringing in new employees for focused change
One of the most consistent changes we've seen throughout the digital landscape is the
