Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following
President Obama signed the "Restore Online Shoppers’ Confidence Act", so here are the rules that apply to us.
A Subscription Website is an online information product. It is a gated, content-based
Can the iPad renew an interest in long-form journalism? Some think so
The iPad was seen as a “game-changer” since it’s debut in 2010. Now some believe it will help revive
New evidence that subscription website models are valuable
We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content.
The days of assuming everything online
A study of satisfaction and usage for the iPad
Can you imagine a platform where users enjoy the associated advertisements? According to a recent study, the iPad is that platform.
The study,
Sell more "gift" membership subscriptions by offering a physical reciept, pricing for the gift-giver, and making your website look valuable
It's the holiday season, and consumers are frantically looking for things
How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that
How three passionate people became writers, then bloggers, then Internet marketers
The person who today says, “I’m a blogger” is the same person who in 1993 would have said, “I’m a
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords.
Mequoda Group's leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next
A different way to look at contextual ads
I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory
2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a
You may be surprised at which magazines are making their digital mark with iPad editions
A new report from AdAge, sums up the first six months of sales data for iPad
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
The revolution is being televised…on digital readers
The Harrison Group and Zinio announced the results of a national consumer survey this week. According to the press release, the survey was designed
David Kirkpatrick, author of The Facebook Effect, encourages publishers to embrace the realities of our new world
Facebook is a 25 billion dollar company, with 500 million active users. The company
Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together
Pundits covering the iPad have been saying that Apple is not allowing publishers
All of a Sudden, We’re Offering - and Taking - Advice
How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications
What We Can Learn From Non-Publishers on How to Build a Customer-Centric Company
You might blame me for being part of the karma parade, but there's one thing that's going viral
Components of effective content marketing
Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief
Awards Finalists Start the Creative Juices Flowing
The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best
15 products to contemplate while creating a content marketing strategy
One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric
New media trend reports were wrong - people like flipping pages!
When the iPad was first released, Jacob Weisberg, an editor for Slate.com wrote in an article that:
"Exorbitantly priced first-gen iPad
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
New media trends show that the iPad is bringing magazines back to life - why are we still resenting it?
The iPad is everywhere. It's being used at Posh NYC restaurants
Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead?
Why is it that human beings love to theorize about the
Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland
SIPA: What was your first job out of college and how did you get into this business?
KHOSRODAD: My first job out of
A lifelong love of horses inspires the popular blog 'The Gallop Report'
Holly Clanahan has been around horses her entire life, she says she was a 'horse-crazy kid'. Clanahan is
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
Jaime Guthals of Interweave Press joins tomorrow's webinar
If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find
We explored America's Test Kitchen to see how it held up to the Mequoda Website Design Review Scorecard. America's Test Kitchen is the "Uber" brand for multiple magazines, a TV
Live and In Person! Interweave Builds Its Brand in Style
We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s
