All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Apple Eases Back on In-App Subscriptions
SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and
Strategies online publishers are using or considering in modern times
Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place.
For instance, mobile’s reach is enormous and
Every online business we’ve launched, and will launch, has been forged under our 41 step content marketing strategy
As I sit down and look at the number of online businesses we’ve
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
SIPA 2011 speakers bring their books and knowledge to the table
Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics
Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are
The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates
Properly designed and optimized landing page templates
August Home’s Don Peschke encourages publishers to focus on the customer experience and proves once again “he’s the smartest guy in the room”
Andy Clurman, President & COO of Active Interest
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Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website"
Over the past 15 years, I’ve helped start
Data from Bonnier’s Popular Science shows how other magazines might fare
Many magazine publishers have been searching for data on how iPad subscriptions have been selling.
This is especially true for smaller
Pop-Up Magazine brings magazines to life
Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.
The Internet allows for different platforms
Discover how multiplatform furthers the reach of legacy publishers
I’ve been asked about the difference between legacy and multiplatform content many times.
At its core, multiplatform helps spread legacy content to a
A look at creating a better user experience with audio
Are you seeking ways to build more engagement with your audience? Do you want to offer content enhanced by digital components?
Digital
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
8 insights on expectation and behavior associated with digital magazines
Digital magazines aren’t being treated like traditional magazines.
A recent consumer research study conducted by Bonnier R&D and ad agency CP+B was
The top five results from our survey on creating the perfect digital magazine
Yesterday, at the Mequoda Summit West 2011, we discussed the results from our survey on creating the perfect
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
How online publishers can leverage the smarts from our digital native children to build better businesses
"Online publishing" may be new(ish) to the publishing industry, but for a lot of new
Characteristics of the perfect digital magazine will be discussed at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I shared seven facts about digital magazine publishing from the MPA
If you thought your daily online publishing strategy was tough, try daily video publishing
When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
Why print is no longer sacred and why that's OK
Print can't possibly be dying, when there are so many services out there trying to put printed product manufacturing in the
Rallying together during times of tragedy
Ana Macdonald, a Mequoda Gold Member and owner of Anvil Publishing, experienced first hand the 6.3-magnitude earthquake that struck Christchurch, New Zealand on February 22nd.
This
Share your opinions in our survey on creating the perfect digital magazine
Take our Creating the Perfect Digital Magazine Survey now
Digital magazines are a hot topic for us at Mequoda Group.
This
How magazines like Budget Travel pay homage to the unique experiences of their readers
What will the magazines of tomorrow look like?
I know that as a woman in my late twenties,
A look at changes that may affect all print publishers
I just purchased 500 shares of UPS. Let me explain why…
Last week I was standing at the mailbox waiting for my
Learn to build an audience that keeps coming back
In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.
Using
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
Access Intelligence Acquires Red 7 Media
The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md.,
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading
Discuss the most important characteristics of a digital magazine at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I talked about building a digital magazine subscription website and the
Concerns that need to be addressed by publishers
The point of the digital magazine revolution appears to still be unclear to some.
For instance, I recently read an article entitled “A Race
Insight from Amanda MacArthur, the speaker of our upcoming Blogging for Editors webinar
In Mequoda Daily yesterday, we discussed the three master blog types all bloggers should be using within their
New tips and case studies to be presented at the Mequoda Summit West 2011
In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber
7 ways to increase engagement
Using social media to build relationships has been a strategy many print publishers have adopted.
As digital content becomes more popular, bridging the gap between print and
Emily Sheahan, Group Publisher, HCPro, Inc., Danvers, Mass.
What was your first job out of college and how did you get into this business?
My first job out of college was as
Learn about the nine most profitable subscription website business models
Download your free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now
Subscription websites have become
Specifics for online publishers selling subscriptions via apps
No need to speculate on Apple’s approach to handling subscriptions anymore. A representative from Apple recently told app developer Texterity that publishers could
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague
Successfully syndicating content will leave you with new, healthy revenue streams
The concept seems easy to understand: content syndication is profitable when utilized.
Have you ever thought of the reasons why syndicating
Search engines should be the primary source for driving blog and website traffic
In the Mequoda Daily yesterday, we discussed how to use Article Templates to increase website traffic coming from
New study shows promising signs for digital publishers
A new study, which was commissioned by Adobe, found ads in digital magazines performed better than traditional ads.
The areas where digital ads excelled
How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand
