Knowing your audience is vital to all writers, editors, and publishers. Staying ahead of market research is the first step in finding out who your readers are and what they
'Media Shift' tackles this year's digital publishing trends with its latest predictions
While forecasting a renewed focus on content and metrics in 2015 would hardly qualify as going out on a
As of January 1, the total number of paid and free Apple Newsstand publishing titles had jumped to 14,536, up from 11,000 at the beginning of 2014. In spite of
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
If you publishing any kind of periodical, then you're no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.
The notion of having a offering a digital magazine that is “shoppable” seems to be a desire of many digital publishers. Of course, it’s not always easy or viable to
Time Inc. is partnering with IFTTT (if this then that) with the goal of “boosting cross-channel distribution of its digital content,” according to Media Post.
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
How do you design your digital magazine editions? Many digital publishers took to creating replica editions of their digital magazines so a lot of attention wasn’t placed into the design
After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and
Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.
At one point in the not-so-distant past, pundits were talking about the death of magazines. However, in regards to recent data, it seems that death is not imminent.
In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and
Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.
The Pulitzer Prize is considered one of the top awards for journalists. It’s been this way for years. Now, writers for magazines could receive the prestigious award as magazines are
Which social network do you think works best for magazine publishers who want their content to get liked? If you guessed Facebook, you guessed correctly.
In case you missed this news, Adobe recently announced that its Digital Publishing Suite will no longer include Single Edition. Those who currently have the service will be able to
We love it when digital properties become successful enough to launch print magazines. It shows the power of digital, and the benefit of utilizing multiplatform strategies.
There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst
Have you noticed that time spent is becoming a more significant metric to digital publishers and digital advertisers alike? It’s understandable that this is happening because time spent on web
Are digital magazines more valuable as newsstand sales drop? It seems there’s an opportunity for digital publishers, especially when print issues are falling.
One can imagine that magazines and Instagram go well together due to the connection with visualization. Great magazines have great imagery, and Instagram is all about sharing images.
Multiplatform expansion is a wonderful opportunity for publishers who are able to build a comprehensive audience. We’ve seen the process start as digital publications and move to print magazines, or
I remember when media companies and digital publishers were in the process of launching their first apps. A lot has changed since those days, even though they aren’t too far
Digital archives are a great friend to digital publishers. Releasing archives digitally allows for publishers to create a new revenue stream while audience members bask in the glory of so
Ever wonder how various magazines perform on social networks like Facebook, Twitter, Google+, and Instagram? You probably have an idea on how your industry and audience fares, but looking at
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
Once newspapers and magazines became digital entities, more opportunities were afforded to digital publishers. Content can be created and distributed for different mediums and platforms, including audio content. The Economist
Hearst is now helping digital publishers by offering services to medium-sized publishers with circulations between 300,000 and 1 million, reports Women’s Wear Daily.
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
The freemium is a great way to introduce new audience members to your content.
Future plc is utilizing the power of free by offering free digital magazines editions to readers
ForbesLife, Forbes’ luxury lifestyle magazine, has a new website ForbesLife.com, according to the company.
The website is curated by a team of editors, and it’s reported that over 150 journalists
New experiences may help get the attention of audience. Hearst will be providing a new experience to New Yorkers with the release of its new pop-up magazine TrendingNY, reports FishbowlNY.
YouTube is the second largest search engine in the world. That fact should be promising to anyone with video content, especially if it’s interesting and engaging.
