Tag: magazine

As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website  

If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you  

Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers. We begin with The Atlantic, a subscription website  

When you set a goal, you probably have an idea in your head of how you're going to accomplish it. For example, if you have the goal of running a marathon  

Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the  

Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, "Working Mother’s new digital strategy  

Page views are a precious thing, and you should try not to waste them. In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a "smart  

The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age. We begin today with Condé Nast and the  

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their  

As a publisher, you should make your website's top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website  

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large  

How you think about digital magazine software needs to change if you want your subscriber base to grow “Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people  

Digital magazine publishers Condé Nast, Rodale, and New York Times fill major roles with new talent  

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content According to Business Insider data, the amount advertisers are spending on native  

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy  

Rolling Stone is an iconic multiplatform publication that has been around since the 1960s. After decades of success, the publication has now reached the open market. Today we're taking a look  

Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry  

The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on  

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding  

The newsletter subscription website model is simple, clean and editorially-focused Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were  

In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.  

There's a new trend happening in the magazine world, and it's the magazine club model. Publishers everywhere are adopting magazine clubs, an all-inclusive membership model that can offer everything from  

Digital magazine content can find great homes online, especially when it's offered throughout a variety of popular channels. Today we're looking at some offerings for digital publishers that are coming from  

The secret behind increasing publishing revenue is in the power of three In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly  

Multiplatform publishing companies Billboard and Time Inc. make personnel changes; Corporate Board Member Magazine acquired by Chief Executive Group A morphing environment for some multiplatform publishing companies involves new talent in  

There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules,  

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it's branches, but as  

It's in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part  

We're seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties. Our first story looks at Hearst's new CTO Michael Dugan, who is coming from Forbes  

As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales. Our first  

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional  

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential At the beginning of the year we highlighted three resolutions multiplatform publishers  

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons. Our first story involves Meredith Corp.'s Parents  

If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on  

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads  Publishers using digital ads have a lot to think  

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at  

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to  

We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you  

When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital  

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of  

Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they're getting fewer than  

Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three  

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go  

When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture  

Our news of digital publishers acquiring new media entities continues, but with a few different looks today. We start with American Media, which has acquired another magazine title from Wenner Media.  

A recent copy of National Geographic featured a story that showed a man, hanging off the side of a mountain, dangling from a several hundred foot rope ladder. You couldn't  

Subscription models are always evolving with technology and audience interests. Today we're looking at some subscription models and strategies, including successes and failures of them.  

There's very little consistency when it comes to pricing magazines on the internet, and even less when it comes to bundling magazine subscription offers. We're all familiar with the $12  

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company Today's news focuses on media company acquisitions, including some interesting ones that expand the current business  

The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read