We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
Words are more than just symbols on a page that provide information. They communicate thoughts and ideas. They speak to the human psyche. They evoke emotions. But they don't do
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven?
If that sounds like you, then you're invited to join us
Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience
Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because
Mequoda's Haven Wordpress system is a digital publishing and marketing system for subscription websites that will ultimately be one of many successful digital publishing business models deployed online that are
Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do
I continue to read with interest how free email newsletters are the hot new thing. A recent Digiday article shared that The New York Times, who has 15 million email
I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to
As someone who's looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how
If you're looking for new ways to increase online revenues and profits, consider learning from three publishers who we consider to be doing a great job building their multiplatform media
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list
A few weeks ago, I read an article from Peter Houston at What's New in Publishing that said email is the ‘Comeback King’ of digital publishing. That's a far cry
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses.
If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage
When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because
The best email subject lines provoke open rates and persuade subscribers to read your email newsletters
There are dozens of methods, tricks and tips for writing great headlines. Unfortunately, this isn't
Do you feel like working at home over the last year has made you want to gather more than ever? We miss attending events and meeting new people who love
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
There isn't a publishing executive we've spoken to that doesn't ask the benefit of all the time their team puts into social media. Meanwhile, their team, savvy in social-speak is
According to our own surveys, 42.4 percent of adults with access to the Internet subscribe to at least one digital magazine. Maintaining consumer interest over an extended period is a
Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working
For digital publishing analytics to be useful, they must set the stage and provide the publisher with information on what to do with the data. On the surface, most analytics
You’re invited to join us on June 9 at 1:00 PM ET for a FREE webinar, 17 Ways to Sell More All-Access Magazine Subscriptions. If you run a subscription website,
Publishers who peaked over the last 12 months of a pandemic by selling subscriptions had a few things in common. The first is that they had an all-access product, which
If you're launching a new website, or re-launching an existing website, you have the opportunity to choose a website domain name that can help you drive new and repeat traffic.
What seems like an eternity ago, I was sitting in a conference room on a Caribbean island with 25 publishing colleagues, mostly CEOs of independent publishing companies with revenues of
Suppose you are in the digital magazine publishing business. In that case, you may be using a myriad of media platforms for acquiring, engaging, and retaining free and premium subscribers.
The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling
As we continue to explore the evolving art and science of digital magazine publishing, I thought I'd take a few minutes today to do a deep dive into the technology
I read with interest the latest report on digital subscription growth across the media industries. The New York Times continues to be the legacy winner that is clearly replacing local
The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,
