In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product
When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after
Can you assign dollars and dimes to a free digital newsstand?
There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of
Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so).
Bloomberg Media says their current focus is apps. According to Digiday, "Starting with
One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!
Most niche publishers we know have books as part
If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice
Time Inc. C-suite executives out; Bloomberg and the Weekly Standard make changes
We see lots of changes take place at multiplatform publishing organizations over the years. This often is the case
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
Some publishers are focusing on new subscription website products while others are focusing on website quality
We’re seeing new subscription website products launch and new website launches coming to the industry.
Talking
How to promote content on three tricky social platforms that publishers want to love
Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,
Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again
If there's one thing you might know about us, it's that we think publishers should
A series of voice-focused trends are beginning to evolve within Hearst's magazine arm
This week at Hearst, it was announced that they will be using a new Food Network persona to
Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print
The revolution in digital publishing has led to many multiplatform publishers rethinking their content
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops
Ad blocking software has become a challenge for publishers and digital properties using it for
Chris Moran tells magazine and newspaper publishers how to use their publisher data most effectively
Despite an interweb filled with hugely successful listicles labeled with you’ll never believe -type headlines, “People really,
Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations
Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification
Why "free" is a subscription business model of its own and why every magazine should have one
Since the beginning of time, or at least the beginning of consumerism, businesses have
How to listen to the data from your audience development efforts and move forward
The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity
Google isn't shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party
Online courses are a big business
How to make the most of your magazine portal every day with the tools you have in front of you
Every magazine publisher should have a free portal. It's the backbone
Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities
Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued
How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers
Maybe you've never lied on a resume, but according to CareerBuilder, 56% of
Google continues to set standards in SEO and content quality, usually for the best.
Last week, Google and Facebook (finally) decided they'd wave their little wands on content quality and cut
Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of
In publishing, there's no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the
Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald
Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff
The world of multiplatform publishers is no stranger to major
The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?)
When we heard Consumer Reports was undergoing a makeover it was music to our
If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model.
In 2016, sponsored content, branded content, and native content
As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them.
And yet, the vast majority of digital magazine apps available
You can create multiplatform content much easier than you think, and it won't cost you more than a modest amount of time.
A decade ago we didn't hear a lot about
A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning
Over the last few weeks we've gone over our a collection
It's no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning.
In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning,
Social posts with links need to be strong in three areas: image, article title, and description. If you nail the trifecta, your posts will get more reach, shares, and traffic.
An
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
Major magazine publishers are getting hip to SEO, and just in time.
A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if
A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to
If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
A few good ways smart magazines get "small checks" in between all of the big ones from major sponsorships.
The more space you have on your website, the better. You already
When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There's no doubt that brands are becoming hip to content, and while their first
This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if
Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success.
Meredith's chief brand officer, Kim Martin, recently told FolioMag.com that they
