Tag: magazine

Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of  

Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication. Managing editorial teams in-person  

How to create new products and passive income from old products as a multiplatform publisher One of the most interesting rodents on the planet is the grasshopper mouse, native to the  

Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors Today we're sharing stories of new hirings, including multiplatform editors. First, we begin with a story from  

"Do your job." Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their  

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines Did you know that by pairing unproductive  

Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts Digiday has recently unveiled its new website, which has been the first  

“He who fails to plan is planning to fail.” Winston Churchill called it, all right. And it strikes me that trying to succeed in the magazine publishing industry is a lot like  

If you're not writing contextual email text ads, your magazine marketing and paid products aren't selling as well as they could be. Have you ever thrown a birthday party for your  

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing  

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization A Mequoda online publishing and marketing system measures  

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,  

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line We've already seen lots of changes from digital magazine publishers this year. Today we  

As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved  

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable  

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making  

You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S. A niche website is one that centers around a specific topic  

Multiplatform publisher news for keeping up with a changing industry We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role  

Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or  

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish Enhancements to publisher websites come with new ideas for reaching and engaging audiences. We’re seeing  

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications According to Rank Ranger, who has been tracking the presence of Google AMP  

It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving. Poynter recently published a great article  

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions It's true that users prefer familiarity in digital magazines. As soon as you begin  

It's time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so It's the age-old question: HTTP vs HTTPS? Until now,  

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your  

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic. First,  

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups  

Why is subscription revenue falling for print publishers and rising for app store subscriptions? While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.  

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors We begin with a look at Forbes, which has been involved in a legal battle with Honk  

The one-time cost of building a magazine subscription website could reduce overhead indefinitely For $3 per month or $36 per year, there is subscription service called The Sink that will automatically  

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere) Although it might seem like we ignore the trends of print magazines unless they've fallen  

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them. When we talk about multiplatform publishing, it's easy to jump right  

Resolve to investigate the possibility of added revenue with a club-style business model in 2017 Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after  

Will you prioritize upgrading the tools that will save you time, money, and your future? "You live and die by your ability to prioritize. You must focus on the most important,  

Digital magazine engagement should be top priority for publishers in 2017 If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more  

Will Time Inc. save magazine publishing on newsstands through retailer innovation? In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.  

Multiplatform publishers should explore new ancillary business models in 2017 In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit  

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees As a new year gets underway, some multiplatform publishers are tackling  

How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.  

Recipes are being treated as a new Google ecosystem just like shopping and local businesses with new results pages for recipe cards Google is making huge efforts to make the mobile  

Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink. You were  

Master the art of marketing digital magazines and bundles by learning about why readers subscribe to digital magazines Several years ago we ran a study that showed us the majority of  

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their  

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific  

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites. In 2016, toward the  

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently Most publishers we've talked to say social media  

Your magazine and newsletter content is incredibly valuable. There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When  

Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters In 2016, publishers couldn't stop talking about the possibilities of  

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in  

Multiplatform publishers succeed because of the innovation they bring through their organizations We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to