There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological
The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use
You may be surprised by some of the data we have to share about multiplatform publishing. But we're
Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a
Time Inc. adds to its subscription website offering; SNEWS and Smore launch new sites
A brand can enhance its value through its subscription website offering, in addition to the overall design
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see
Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice
Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple,
Mequoda Masters).
In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform
Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance.
Increase publishing revenue with self-serve listings and more robust ad packages
The directory and listing-style content business has some pretty unique benefits. If executed correctly, this business add-on can be a
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
When we are in the process of business planning for a client, one big question we need to answer is what platforms they will publish their magazine on, going forward.
Digital publishers Hearst and Condé Nast add important pieces
We're seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst's new VP/Global Chief licensing director.
A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.
A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would
While the biggest news of the last week might be Ryan Seacrest joining Kelly Ripa on the new Kelly & Ryan morning talk show, there have been many adjustments in
To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers
What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the
If your goal in life is to find out what your customers value—ask them.
To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,
Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers
Not all the digital magazine content we report on involves launches. Sometimes we have relaunches
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of
Today we begin with Dwell and its recent executive change. Folio: reports, "Michela O'Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose
Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where
We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light.
If you're an association website, do you spin off
"It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with
Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it's positioned.
In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through
Before hiring subscription website publishing experts, take this advice straight to the bank.
If you're looking to grow the most beautiful rose garden on the block, would you prefer to go
Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for
If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In
Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the
Spend two days with us, and you could become a success story like these publishers.
http://mequoda.wistia.com/medias/x35lvq1w14?embedType=async&videoFoam=true&videoWidth=600
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And
"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved."
If you took headlines for fact, you'd never know how to respond to the contradictory "news" you
Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.
Now imagine you throw a dinner party where your brother brings
There are 201,000 people searching for the term "apple pie recipes" every month, but that doesn't mean you should break out the measuring cups and write about it, if your
It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at
