We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the
When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email
You may be sitting on four significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few
Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online
Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
In the two most recent Gold Member updates we have shared information on how to import and Onboard users to your email marketing lists (More Ways to Grow Your Audience) as well as the
What do you think are the essential elements of the perfect digital magazine?
If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional
We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital
When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture
Mequoda Masters).
In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved."
If you took headlines for fact, you'd never know how to respond to the contradictory "news" you
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink.
You were
As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in
Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations
Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald
How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers
Direct mail is a traditional marketing channel
Build an email list by creating free downloads that fit the content theme you are already selling
Freemiums have become the ultimate way to build an email list. The difference in
Second-time magazine subscribers may turn out to be even more profitable than they were their first time around
Peter Drucker wrote, "The most important thing in communication is to hear what
There are two new advertising revenue models in town – and you probably didn't even know they existed
Since magazine, newspaper, and newsletter publishers turned to the web, there have been
