How magazine content monetization has gotten more profitable, if you publish it in the right places
Something we know from talking to niche publishers at the industry events we speak at,
Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and
The Facebook flex and-or exclusion targeting can help you narrow down your target audience for Facebook ads like never before
Remember the days of putting your paid Facebook advertising budget money
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic
Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
"So I've figured out how to get traffic -- how do I
Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?
Well, I have, so I asked them for their top
The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as
Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their
If it seems like everybody has a digital magazine, that's because they do. If you're a publisher and reading this, then I'm guessing you're not quite "everyone" yet, but you're
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.
Our brand new Digital Magazine Publishing handbook, however,
Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New
With these new-age advertorial examples, you'll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to
The term evergreen is quite literal when it comes to botany, when it's referring to any plant that stays green all year long, in any climate. Forever. It's ever green.
Conifers,
Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website
What's up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile
Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And
Don’t overlook this powerful revenue stream
When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace
Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do
“For $10,000 per issue I can create a magazine that the big boys can't produce for $250,000. Apple and Amazon have given me a distribution platform where I can compete
Digital magazines comprise the whole ecosystem of paperless magazines.
If a story can be read digitally, it's a digital magazine. It doesn't matter if it's read on the web, or a
Up until ten years ago, the majority of magazine publishers did not publish online. Newspaper publishers were first to the game in the late 1990's but even as recently as
Even the smallest of magazine publishers publish on two platforms: their magazine and their website.
Mequoda publishers typically publish five to six different platforms, and within those platforms, many more
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
Which social network do you think works best for magazine publishers who want their content to get liked? If you guessed Facebook, you guessed correctly.
As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new best practice
GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently
HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce "white label, branded apps for consumers,"
The Newspaper Association of America reports that circulation revenues are up 3.7% to $10.87 billion, which might surprise you.
But these aren't your father's circulation revenues we're talking about; rather, the
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are
First Look Media has been getting a lot of buzz lately. Partly because the media company is backed by eBay founder Pierre Omidyar and its star reporter Glen Greenwald.
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
January 10, 2014 - BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has
Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1
