Tag: magazine publishers

Major magazine publishers are getting hip to SEO, and just in time. A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if  

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business. Choosing your content focus is a business-critical decision, as  

Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform publishers –  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you  

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.  

When syndication is used for audience development, magazine publishers should be wary of duplicate content Publishers have a long history of building audiences around specific topics, or niches. But the internet  

Don't leave money on the table by skipping over new multiplatform magazine revenue models You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with  

Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of  

Magazine covers can make or break sales on traditional and digital newsstands – are you leveraging current subscribers for input? I subscribe to magazines and email newsletters of magazines for dozens  

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.  

If you're not there, your competitors will be. Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow  

Before building out new website business models, inventory your existing content assets Author and efficiency expert Stephen Covey writes about how difficult it is to reach goals that you don’t have.  

Register now, or wait another year to attend this one-day workshop. I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you  

Please hurry! Your Early Bird price ends at midnight tonight Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight. Perhaps you noted our earlier emails  

Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on  

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier  

The answers will surprise you At Mequoda, we’re deeply opposed to guessing. That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it  

Put down the sunscreen and register before summer fever sets in So, look, I know you're headed on vacation in the next week or so, but we have an early bird  

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital  

Mequoda wants no publisher to be left behind I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make  

If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate The journey involves everything from creating a  

The sacred elements of any best-practice online magazine business model Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the  

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap  

Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in The beauty of the digital era in publishing is that it doesn’t just give you a new  

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,  

If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven. Will  

Set up your marketing based on data and continual improvement to reap big profits One thing that troubles publishers who are planning to make the move to multiplatform publishing is how  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the  

Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important  

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still  

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry  

Magazine marketing thrives in the new world of PPC and organic search What's the one thing that magazine publishers have in abundance, more than any other business on the planet? Content. And who's  

Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn't even considered other ways  

Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work. It's our lifeblood. When we set out more than a  

Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT So much news about magazine industry trends during the past month, in  

Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers' own aggressive push  

Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you've come to the right place, because that's what  

While most of us are still ramping up, the early days of 2016 haven't seen much of a break in the action when it comes to the top magazine publishers'  

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who  

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at  

We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also  

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites This year in our Subscription Website Publishing articles we've tackled everything  

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices This year we've tackled everything from email marketing  

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines This year in our Digital Magazine Publishing articles we've tackled everything  

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development This year we've tackled everything from online advertising models, content recycling and