Not your average tactics for audience development and link-love
Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have
All Mequoda Systems share audience development components but have different methods of generating revenue
I always find it interesting to watch, listen to and facilitate the interaction between different publishers who
Discover how professionals are using the popular social networking site
Are you using LinkedIn for professional reasons?
Are you using it to find employees to hire? Have you used it to look
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Know Your Objectives Before Becoming More ‘Social’
I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Social media plugins that get the content sharing ball rolling
If we created content just to share with our inner circles, then what we'd have is our own niche social network.
The Walls Are Alive With the Sound of Conference
So what have we learned from the SIPA UK Conference Twitter Wall (#SIPAUK2011) in the last 24 hours? Plenty. Carolyn Morgan from
Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?
Let's be honest, I love Mashable as much as the
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
Knowing What Content to Post on What Sites
At SIPA 2011 last month, Sean Brooks, vice president of social publishing for TechTarget, offered tips on posting the right content to your
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn
In the past few months, there have been some noteworthy social media updates to the platforms that we use in our
Finding the Course That’s Right for You
With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that
Keeping track of all your social media accounts can get a little daunting. Some people like to organize with a thousand different browser tabs, while other people like to use
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
Download your free digital copy of our SEO Campaign Management Basics
6 tips why Twitter Lists are valuable to social network users
Creating lists on Twitter helps users become more focused with their activities on the social network.
Have you started using Twitter
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
Eleven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business - and the SIPA 2011 Conference sessions that will cover those
Simple, yet overlooked tips for more social media interaction
At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.
Imagine what
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
LinkedIn Founder Offers Tips on Entrepreneurship
"Having a great product is important, but having a great idea for product distribution is more important."
When Reid Hoffman talks about entrepreneurship, we should listen.
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Receive the most-shared headlines relevant to your industry
LinkedIn is taking strides to become more social by releasing LinkedIn Today, a new social newspaper.
This product is designed to filter headlines that
Inbound marketing proves to be the cheapest lead generation tool for online marketers
Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive,
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
All Subjects and No Kings at This Roundtable
The bicycling club Board that I sit on had our initial meeting of 2011 last night (a much more comfortable seat than the
How to build your email list by getting inbound links to your landing pages
An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing
Increasing website traffic by wasting less time on social networks that aren't right for your business model
LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
'Trendwatching' Sets Table for 2011 Main Courses
Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one
How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks
Defining an "online publisher" is becoming more and more vague, but we
Tips for scheduling tweets and keeping up with your social media strategy during the holidays
Many offices shut down for the holidays, sometimes for an entire week. Unfortunately, the world still
LinkedIn has made a number of changes to improve your experience
Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of
Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your
