The Digital Publishing Bootcamp emphasizes the creation and distribution of great content
Social media is one way publishers can assure their content gets in front of more interested parties. However, since
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face
As a consultant, author, and
Let's face it, if millennials were a brand, then the "Occupy" movement didn't do much for their image. It did however reinforce the enormity of the upcoming consumer generation and
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media
Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be
A look at digital publishing changes and a glimpse into the future
This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She
If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for
Minal Bopaiah, Editor, Subscription Site Insider, Anne Holland Ventures Inc., Newport, R.I.
How did you come to this industry?
Circuitously. I was the international editor for Boston Metro. Then I decided on
The Young and the Rest of Us
As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this
Songwriting Brothers Show What a ‘Small World’ Can Do
One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a
Gosh it's hard to keep up to date with every tool and remedy for driving website traffic. You might be loading traffic back to your website, but are they the
How Wary of Your Social Media Life Should You Be?
So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on
A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, "it's not you, it's me" to blogging during its peak of effectiveness
There are
Faster than a speeding bullet…Capturing prospects in a single bound - It’s LinkedIn! Yes, LinkedIn—today’s best friend and rainmaker in media sales. With its plethora of users and information, it’s
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have
Professionals scouring LinkedIn are granted an interesting opportunity: the chance to network and make new business connections.
Most of those doing so are attempting to better their careers, and thus,
You should tweet this article…want to know why? Because it details the power social sharing has on the Internet community.
For instance, were you aware that social media has an
Give your story, and audience, a fine tuning with the new rules of social media PR
In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice
In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.
If Digital Natives are in your target
Tailoring Your Message to the Medium
A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday
11 Tips from SIPA’s Recent Marketing Conference
Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along
We Wish You a Merry Christmas and a…um…(sorry, incoming tweet)
So Sunday is Christmas and Monday is Boxing Day. It’s a time when…
Umm, excuse me, let me just answer this one
The Rules of (Social) Engagement
Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
Thoughts on ROI for Social Media Efforts
I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should
Being subscriber-centric puts a focus on your level of direct interaction
What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a
Research into the investing market shows how major financial institutions are creating direct relationships with website visitors
While compiling the Mequoda 500 study – a detailed look at the content models
The Power and (Occasional) Glory of Email Marketing
Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put
If your best friend suddenly got a facelift and became a Buddhist monk, you'd still love him right? He wouldn't quite look the same, and he might act differently, but
Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give
Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.
This plug-in works by displaying a series of customizable social media
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
Do you have all the "answers"? Quora, LinkedIn and O'Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche
SIPA’s LinkedIn Group Attracts Good Conversation
You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been
The Earth Is Moving and So Is Social Media
If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back
