Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me
ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like
With LinkedIn, content marketing, and other opportunities for audience development, brands as publishers are in a position to flourish
Brands as publishers, publishers as brands ... given the digital media evolution
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky
PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much
The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.
Nobody ever learns how to write a Facebook post, they just do it. Now you can do it better than everybody else.
Working in the B2B realm, Facebook isn't exactly our
Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their
Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile
There's a lot to learn in Google Analytics, but unless you're a business analyst or marketing manager, you probably don't need to know all of them.
However, one set of metrics
Winter, spring, summer or fall, all you have to do is call, and your evergreen content will be there. Yeah, yeah, yeah.
We've talked about evergreen content and it's antithesis, deciduous
Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content
For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million Lynda.com investment back
Social media is undoubtedly the best way to get your articles shared. Since 2007 or so, the social media world has become a go-to spot for businesses who are looking
Programmatic ads, which give brands the option for automated buys in place of more traditional human interaction and negotiation, occupy a growing segment when it comes to publishing revenue. But
Google digital advertising generated more than $61 billion in revenue last year, more than Facebook, Twitter, LinkedIn, The New York Times, the Guardian, and BuzzFeed combined. This isn't the only
With the launch of The Snug, a mobile-first aggregator site aimed at Millennials, Time Inc. digital continues its scramble to reestablish itself as a dominant publisher since it split with
Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.
Platform publisher StackStreet is banking that Generation Y wants to read about global business – and hoping that it can join rare company like Forbes.
Software and apps for transcribing webinar and interview audio files to text
Audio transcription for your videos is a SEO strategy that is still not implemented enough today. We know that
HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free
As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC's decision last week to officially consider Chair Tom Wheeler's proposed new rules
Now, more than ever, LinkedIn is living up to its name.
The networking mega-platform is launching an initiative to connect content with advertising, including partnerships with such publishers as Atlantic Media,
According Talking New Media, "three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those
According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is
Social media is not the enemy of email. In fact, it can be used to build email circulation.
Some might argue that email is more personal than social media because an
Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, "HBR has seen total
The New York Times is reporting that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. "The
IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. "Under a 'Hosted Technology Group' program, IDG will set up a LinkedIn
If an email gets sent to an inbox and lands in the junkbox, does it make a sound?
Emails not getting delivered once in a while is typically an anomaly, but...
Have
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
Link building in itself is sort of black hat. You're putting in effort to create inbound links that weren't created organically.
But as marketers, you have a duty to pay attention
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
Some content publishers are having a hard time with the changes that take place in the digital age. New advances arise before others can be mastered and managed properly. Is
The words "spring cleaning" draw up images of folded laundry, clean windows and dust-free shelves. But what about "profile cleaning?" Think about all the social networks you're on, but aren't
A look at the correlation between social sharing and links provides welcomed results
The relationship between SEO and social media is evolving. We can see this in changes Google has made
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout
Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?
The presence of social media is all around us. Even when people aren’t actively engaging
