April showers bring…great products from partners that we love to work with. While it is overcast and very wet outdoors, stay inside and finish getting everything that you need for
March sometimes seems like the longest month of the year. It is cold, wet (sometimes rain, sometimes snow) and dark. Well, that’s not the case here at Mequoda Publishing Network.
The time has come. We’ve harvested the last of our outdoor winter greens and the only thing in the ground is the garlic that won’t be up until late spring
Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships
"[Publishers] are not selling ads — they are selling desired outcomes," David Leskusky, NAPCO Media president wrote in an article for
D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Tailoring Your Message to the Medium
A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday
Deaf Ears Put Google+ at Back of Line
I received an email last week from Google informing me that a SIPA member had added me “to his circles” and invited me
Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video
In yesterday’s Mequoda Daily,
Exhibiting Tips for Drawing People Over
The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the
It's OK to borrow email marketing subject lines when they're good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us
On any Level, Networking and Involvement Work Wonders
The scale that Hollywood people work on is obviously glitzier and more grandiose than what we’re used to, but it can serve valuable
Your Pass to Building Profitable Subscription Websites
When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles
Learn the 11 Key Metrics Every Online Business Manager Should Know
In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard,
We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a
ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and
