Tag: lead generation archetype

A Mequoda Website Satellite Archetype that generates revenues by supplying sales and marketing leads to its sponsors. B2C examples are similar to card decks and information request forms offered by magazines. High end B2C and B2B Mequoda Lead Generation Websites compete with travel, real estate, insurance and other professional agents and brokers.

The Hybrid Website Archetype

• December 26, 2006
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often  

The Brand Website Archetype

• December 26, 2006
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers  

The Lead Generation Website Archetype

• December 26, 2006
Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for  

The Classified Website Archetype

• December 26, 2006
Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail  

The Retail Media Website Archetype

• December 26, 2006
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers  

The Membership Website Archetype

• December 26, 2006
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book  

The Internet Hub Archetype

• December 26, 2006
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on  
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