The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that
My publisher friend is a fervent believer in creating A/B splits for his landing pages, focusing specifically on the titles of his paid handbooks. The graphic design of each cover
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don't succeed immediately, she is
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Do you know where your mobile attention should be?
The mobile market is on the minds of media brands. This isn't surprising since mobile devices are quickly becoming focal points of
7 areas to test on your landing pages
On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
Website landing page suggestions that will help you build a larger audience
When audience members arrive on your website, they have a few options. If they find your content relevant, they
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines
Download a free copy of Rapid Conversion Landing Page Optimization
If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity - Register now and save
With the Mequoda Summit East 2011 exactly
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging
Utilizing these tips will help your video strategy on YouTube
Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content
Discover what you can gain from testing landing pages, and the associate costs that may apply to the process
Do you understand the benefits behind testing your landing pages? What about
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers,
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague
2 components of your analytics package that should be observed
Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.
This
Landing page optimization tips for the holiday season
If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is
Learn how to use Twitter to sell your Books and eBooks
Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal
Offer multiple and convenient ordering options
Posting a landing page with a confusing or inadequate order mechanism will almost certainly fail. Your customers should be able to fill in the fields
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords.
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
Different ways to incorporate video into your landing pages
Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are
Landing page optimization tips from A/B tests that made a big difference
If you're not testing your landing pages, then how do you know whether your products are not selling, or
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates
(Nationwide)---The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of
Landing page optimization tips that can work for both B2B and B2C publishers
Would a name-squeeze page work as well if it went by any other name? Yes it would, and
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for
