Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages
So you’ve painstakingly taken the time to develop an extensive keyword universe that
SIPA 2011 speakers bring their books and knowledge to the table
Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover
New Books Add Value to Today’s Marketing Discussions
Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:
1. “Real-Time Marketing &
Put an edge on your marketing campaigns by learning your customers' language
Speaking to users in their language—whether technical or regional—is very important. The more they understand you, the easier it
The Morningstar® FundInvestor™ landing page, when measured against our Landing Page best practices model, is ineffective and dysfunctional. This review is of one page on the MorningStar.com website, a link
