Tag: known users

We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management system has the capability to differentiate between known users and unknown users.

What is a Content Management System (CMS) vs CXMS?

Don Nicholas • June 18, 2018

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to

Don’t Waste Your Pageviews

Don Nicholas • October 12, 2017

Page views are a precious thing, and you should try not to waste them. In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a "smart

Choosing the Best Lead Management Software for Publishers

Bill Dugan • December 1, 2016

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others Make money by giving content away. That statement sounds odd to many people in publishing

How to Perform a Quick Mobile Website Analysis

Bill Dugan • July 21, 2016

If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are In an

The Mequoda Lead Generation Website Business Model

Don Nicholas • August 31, 2015

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.

Email Newsletter Best Practice Guidelines from Mequoda Group

Amanda MacArthur • August 6, 2010

Learn email newsletter best practices to enhance your editorial management strategy (Nationwide)---Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact,

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

Amanda MacArthur • October 7, 2009

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site "Email Conversion

Unknown User

Amanda MacArthur • September 12, 2008

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your

Known Users

Amanda MacArthur • September 6, 2008

We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report

Setting Up a Mequoda Marketing System – Phase 1

Don Nicholas • December 27, 2007

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of

The Membership Website Archetype

Don Nicholas • December 26, 2006

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book

GardenGateMagazine.com Website Design Review

Don Nicholas • December 20, 2005

A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website

How to Increase Click-Through Rates (CTR) Overnight

Don Nicholas • September 9, 2005

After 11 years of website design testing, I'm still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design

Tag: known users

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