You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
So, you're the keyword checker in your publishing company. Maybe you're the editor, who writes blog posts and optimizes them for the web. Or maybe you're the analyst who compiles
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
UberSuggest will help you find some keyword phrases that Google may have missed
The Google Keyword Tool is very helpful in the process of keyword research, but like most other things,
Today we're focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content
White hat SEO techniques are complex and take time to acquire.
Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will
Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization
Using the Google Keyword Tool to determine audience interest
Gail and I just moved into a new house in a new neighborhood. We're only about a mile from our old house,
Extensive keyword research is a digital publisher’s best friend. It is used not only to find what audience members are searching for, but it also helps quantify competition and the
If you want your digital products found by audience members, you need to know how to name them.
Reuse, recycle and repurpose; that is the mantra of digital publishers.
One way
Search engine optimization no longer exists with an absence of social media. Now that Google credits "likes" and "tweets" so significantly in their algorithm, it would be pretty hard to
The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you provide content on? In order to develop new
Target and track the keywords that are core to your online business
The Google Visibility Report (GVR) is the core document behind our keyword strategy. It is used to structure all
Discover what your audience is searching for with the Google Keyword Tool
If you aren’t already utilizing the power of the Google Keyword Tool, you are likely missing out on a
7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience
In today’s digital landscape, online editors have a hand in developing a brand’s audience, even
Demographics for search engine users from Pew Internet Project
In the Mequoda Daily last week we talked about how to increase visibility on Google by properly utilizing SEO.
The article detailed eight
Tips from PR Newswire on selecting the best words for SEO success
SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags
Without conversions, your online business will suffer… these three tips might help you fix the problem
A consistent stream of website traffic is great, as is engagement with audience members through
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging
The lines between SEO professional and SEO blogger are becoming thinner - but not too thin
I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology
7 tips for finding dedicated audience members
Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers.
And although there are great tools
Early bird pricing for the Mequoda Summit East 2011 expires on July 31st
Register now for the Mequoda Summit East 2011 and receive the lowest price available
Dear Publishing Professional,
It is that
How we can all learn to think about SEO first
Print editors were trained long before SEO, and as digital immigrants, they often find it difficult to incorporate the SEO process
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
The most relevant keywords may change, but our step-by-step process remains the same
In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.
If
Google Insights for Search can help you develop a stronger keyword research strategy
When abiding by a keyword research strategy, online editors are required to produce content based around a specific
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
If you’re not knowledgeable on a specific topic, YouTube can help you learn some relevant keyword phrases
How often are you given keyword topics to research that you are unfamiliar with?
As
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches
Free tools that will immediately help you find new keyword phrases
Keyword research should be done consistently because change is constantly taking place.
Some keywords you focus on will lose popularity and
YouTube’s Keyword Research Tool won't help your SEO workflow just yet
I recently stumbled upon YouTube’s Keyword Tool (log into your YouTube account to view). It’s looks like an early version
Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary
Discover how to prepare for the digital future
In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the
Not all keywords are created equally – learn techniques for keyword research and content production efficiency
In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how
Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages
So you’ve painstakingly taken the time to develop an extensive keyword universe that
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