Tag: johns hopkins white papers

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory  

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals  

Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value Mequoda System Publishers use their websites to build customer loyalty and increase  

MediZine LLC, a leading consumer health education company, has acquired the assets of University Health Publishing Group (UHPG). With its 24-year history of consumer health information and education in collaboration  

“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on.  

The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health